Manager, Commercial Marketing

Zvh; Town of Deerfield (WI); Hybrid; USD 112,000 - 154,000; Full time

Benefits offered by this job

Health and dental insurance

401(k) with company match

Employee Stock Purchase Plan (ESPP)

Paid time off 20–35 days

Commuting benefits

Job summary

Baxter is seeking a Manager, Commercial Marketing - Digital Health to drive downstream marketing, product launches, and commercial programs across a digital health portfolio. You will develop sales enablement tools, partner with Sales, and translate clinical and IT value into compelling content.

The role requires translating complex healthcare technology concepts for diverse audiences, managing multiple priorities in a fast-paced, matrixed environment, and travel up to ~30% of the time.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Experience in digital health, healthcare IT, SaaS, medical tech, or complex B2B tech is highly preferred.
• Experience developing sales enablement, campaigns, messaging, and product launches.
• Strong segmentation, targeting, positioning, and campaign measurement expertise.
• Excellent written, verbal, presentation, PM, and organizational skills.
• Ability to translate complex healthcare concepts for diverse audiences.

Responsibilities

• Develop and execute downstream marketing plans, launches, and programs.
• Create sales enablement tools, messaging guides, and customer collateral.
• Collaborate with Sales to support engagements and adoption.
• Lead campaign ideation, audience definition, messaging, and activation plans.
• Develop content that communicates clinical, operational, financial, and IT value.
• Conduct Voice of Customer activities and translate feedback into actions.
• Monitor market trends and competitive dynamics to inform strategy.
• Ensure marketing materials are accurate and aligned with product positioning.

Skills

Downstream marketing

Sales enablement

Campaign management

Content development

Cross-functional collaboration

Project management

Strong communication

Education

Bachelor’s degree in Marketing, Business, Healthcare, or Communications

MBA or related advanced degree preferred

Job description

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.

Your Role

The Manager, Commercial Marketing - Digital Health will develop and execute downstream marketing initiatives that drive awareness, customer engagement, product adoption, and commercial growth across the digital health portfolio. This role will translate product strategies, customer needs, and market insights into effective sales enablement, integrated campaigns, content, product launches, and customer engagement programs. The Manager will partner closely with Sales, Product Management, Marketing Communications, Medical Affairs, Regional Marketing, R&D, Services, and other teams. The ideal candidate can simplify complex healthcare technology concepts, manage multiple priorities, and combine strategic thinking with hands‑on execution in a fast‑paced, matrixed environment.

What you’ll be doing:

• Developing and executing downstream marketing plans, product launch activities, and commercial programs that support portfolio objectives, customer adoption, and growth.
• Creating sales enablement tools, including presentations, messaging guides, solution overviews, customer collateral, objection‑handling resources, competitive materials, and training content.
• Partnering with Sales to identify field needs, support customer engagements, address adoption barriers, and improve commercial effectiveness.
• Leading campaign ideation and development, including audience definition, messaging, value propositions, content requirements, channel strategies, and activation plans.
• Developing clear, compelling content that communicates the clinical, operational, financial, and IT value of digital health solutions.
• Conducting downstream Voice of Customer activities through customer interviews, site visits, advisory activities, industry events, and collaboration with customer‑facing teams.
• Translating customer feedback into actionable recommendations for commercialization, messaging, adoption programs, and future product strategies.
• Monitoring competitors, market dynamics, customer needs, healthcare technology developments, and industry trends; convert insights into field guidance and marketing recommendations.
• Ensuring marketing materials are accurate, consistent, appropriately reviewed, and aligned with product positioning and business priorities.

What you’ll bring:

• Bachelor’s degree in Marketing, Business, Healthcare, Communications, or a related field required; MBA or relevant advanced degree preferred.
• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
• Demonstrated experience in downstream, commercial, product, or integrated marketing.
• Experience developing sales enablement, campaigns, messaging, customer‑facing content, product launches, or related commercial programs.
• Strong understanding of segmentation, targeting, positioning, value proposition development, customer insights, competitive intelligence, and campaign measurement.
• Excellent written, verbal, presentation, project management, and organizational skills.
• Ability to translate complex technical and healthcare concepts for clinical, operational, financial, and IT audiences.
• Demonstrated ability to collaborate and influence across a complex, cross‑functional organization.
• Experience in digital health, healthcare IT, software, connected medical devices, SaaS, medical technology, or complex B2B technology strongly preferred.
• Ability to travel up to ~30% of the time.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in‑person in support of our Mission.

Compensation

The estimated base salary for this position is $112,000 to $154,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based upon location, skills and expertise, experience, and other relevant factors.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Benefits

• Our health and well‑being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short‑term and long‑term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time‑off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

Join us and enjoy the competitive compensation and benefits we offer to our employees.

Equal Opportunity

Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Baxter is an equal opportunity employer.

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, let us know the nature of your request along with your contact information.

No matter your role at Baxter, your talent, skills, and time has a direct impact on people's lives. Since 1931, we have been at the forefront of innovation by bringing smarter, more personalized care to patients around the world. Now, we're more determined than ever to make a lasting impact as we are redefining healthcare delivery across the care journey. Our Mission to Save and Sustain Lives motivates us as we create a culture in which each of us can succeed. This is where you belong.