Digital Health Marketing Manager – Growth & Enablement

Baxter International; Chicago (IL); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Flexible workplace policy

Health benefits

ESPP

401(k) with match

Paid time off 20–35 days

Educational assistance

Job summary

Baxter is seeking a Manager, Commercial Marketing – Digital Health to drive downstream marketing initiatives across our digital health portfolio. You will translate product strategies and market insights into campaigns, content, and launches, partnering with Sales, Product, Marketing Communications, and others to enable growth.

You will simplify complex healthcare technology concepts, manage multiple priorities, and execute in a fast-paced environment while traveling up to 30% as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, Healthcare, or Communications.
• MBA or advanced degree preferred.
• Experience in downstream, commercial marketing in digital health is highly valued.

Responsibilities

• Develop downstream marketing plans and campaigns.
• Create sales enablement tools and collateral.
• Collaborate with Sales to address adoption barriers.
• Lead campaign ideation and activation plans.
• Translate customer insights into messaging and programs.
• Monitor market dynamics and provide field guidance.
• Ensure marketing materials are accurate and aligned.

Skills

Marketing strategy

Digital health

Sales enablement

Cross-functional

Communication skills

Project management

Travel readiness

Education

Bachelor’s degree in Marketing/Business/Healthcare/Communications

MBA or advanced degree

Job description

Baxter is seeking a Manager, Commercial Marketing – Digital Health to drive downstream marketing initiatives across our digital health portfolio. You will translate product strategies and market insights into campaigns, content, and launches, partnering with Sales, Product, Marketing Communications, and others to enable growth.

You will simplify complex healthcare technology concepts, manage multiple priorities, and execute in a fast-paced environment while traveling up to 30% as needed.