Director, Commerce & Retail Media Performance

Publicis Groupe; Chicago (IL); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Paid Family Care

Monetary assistance for Adoption, SurR

Pet adoption assistance

Employee Assistance Programs

Tuition Assistance

Paid time off

Matching Gifts

Flexible working arrangements

Work Your World program

Business Resource Groups

Job summary

Publicis Groupe is seeking a strategic Commerce Activation Specialist to support AEO/GEO by improving brand and product discoverability across retail, marketplaces and retail media networks. You will translate GEO/AEO needs into practical PDP content, retailer search optimization and marketplace presence.

You will partner with commerce, retail media, SEO and brand teams to drive activation planning, assess opportunities, and create an actionable roadmap for top retailers.

Qualifications

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and PDP ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Commerce experience

Retail media

Marketplace activation

Retailer search

Cross‑functional collaboration

Job description

Publicis Groupe is seeking a strategic Commerce Activation Specialist to support AEO/GEO by improving brand and product discoverability across retail, marketplaces and retail media networks. You will translate GEO/AEO needs into practical PDP content, retailer search optimization and marketplace presence.

You will partner with commerce, retail media, SEO and brand teams to drive activation planning, assess opportunities, and create an actionable roadmap for top retailers.