Associate Director, Commerce & Retail Media Performance

Starcom Melbourne; Chicago (IL); On-site; USD 63,369 - 92,299; Full time

Benefits offered by this job

Paid time off

Employee benefits

Flexible working arrangements

Job summary

Starcom Melbourne is seeking a strategist to strengthen brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.

You will collaborate with commerce, retail media, SEO, and brand teams to translate GEO/AEO needs into practical activation steps, optimize PDP content, retailer search, and marketplace presence, and drive retail media alignment across

Qualifications

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Commerce experience

Retail media

PDP optimization

Cross-brand collaboration

Platform familiarity

AEO/GEO translation

Job description

Starcom Melbourne is seeking a strategist to strengthen brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.

You will collaborate with commerce, retail media, SEO, and brand teams to translate GEO/AEO needs into practical activation steps, optimize PDP content, retailer search, and marketplace presence, and drive retail media alignment across