Associate Director, Performance Content - Commerce & Retail

UNAVAILABLE; Chicago (IL); On-site; USD 64,747 - 92,299; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption

Wellness programs

Tuition assistance

Paid time off

401k

Flexible work

Work Your World

Job summary

Starcom in the United States seeks a Commerce Activation Specialist focused on strengthening product discoverability across retail, commerce, and marketplaces. You will translate GEO/AEO needs into practical PDP content improvements and retailer search optimization to drive conversion.

You will partner with cross-functional teams, evaluate content, reviews, and merchandising influence on AI visibility, and help shape a roadmap for retail media alignment across top retailers.

Qualifications

• Strong commerce, retail media, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, and retail media activation.
• Ability to collaborate across brands, retail partners, and internal teams.
• Experience with retailer platforms (Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart).

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Commerce experience

Retail media experience

Cross-functional collaboration

SEO understanding

Tools

Amazon

Walmart

Target

Kroger

Job description

Starcom in the United States seeks a Commerce Activation Specialist focused on strengthening product discoverability across retail, commerce, and marketplaces. You will translate GEO/AEO needs into practical PDP content improvements and retailer search optimization to drive conversion.

You will partner with cross-functional teams, evaluate content, reviews, and merchandising influence on AI visibility, and help shape a roadmap for retail media alignment across top retailers.