Freelance Associate Director, Performance Content - Commerce, Retail Media Strategy & Activation

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 64,485 - 92,698; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Adoption and Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible Time off

Matching Gifts

Work Your World program

BRGs

Job summary

Publicis Groupe Holdings B.V. is seeking a Commerce Activation professional to strengthen product discoverability across retail, ecommerce, and retail media environments.

You will translate AEO/GEO needs into actionable marketplace strategies and collaborate with brand, commerce, and SEO teams to optimize PDP content and retailer search presence. The role emphasizes cross‑partner coordination across top retailers and marketplaces, with a focus on data‑driven activation to drive visibility and

Qualifications

• Experience in commerce, retail media, marketplace, or shopper marketing.
• Understanding of retailer search, PDP optimization, and retail media activation.
• Ability to work with brands, retail partners, and internal teams.
• Experience with platforms like Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart or similar.
• Ability to translate AEO/GEO needs into practical activation steps.

Responsibilities

• Identify relevant commerce environments for each segment, including retailer.com, marketplaces, and PDP ecosystems.
• Evaluate how product content, taxonomy, reviews, availability, ratings, and merchandising influence search visibility and conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend improvements.
• Translate GEO/AEO needs into commerce actions like improved PDP content and retailer search optimization.
• Identify control points versus retailer/partner coordination.
• Support activation planning across top retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Retail marketing

Commerce activation

Cross-functional

AEO/GEO knowledge

Platform knowledge

Job description

Overview

Support AEO/GEO by strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Qualifications

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Key Outputs

• Retail / commerce opportunity assessment.
• PDP and retailer search optimization recommendations.
• Retail media activation inputs.
• Marketplace discoverability plan.
• Commerce‑specific AEO/GEO action roadmap.

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $46.81 - USD $67.29/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/17/2026.