Associate Director, Performance Content—Retail & Commerce

Publicis Groupe ANZ; New York (NY); On-site; USD 64,485 - 92,698; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Job summary

Publicis Groupe ANZ is seeking a Freelance Associate Director, Performance Content to enhance brand and product discoverability across retail, commerce, and marketplace environments in New York. This role includes evaluating product content, making performance recommendations, and planning activations across key retailers.

The ideal candidate will have over 5 years of experience in SEO, Paid Search, or Retail Media, strong vendor relations skills, and an analytical mindset to influence consumer decisions.

Qualifications

• 5+ years of experience in SEO, Paid Search, Retail Media or similar function.
• Strong commerce and retail media experience.
• Ability to work across brands and retail partners.

Responsibilities

• Identify relevant commerce and retail environments.
• Evaluate factors influencing consumer conversion.
• Partner with teams to recommend changes for performance improvement.

Skills

SEO

Paid Search

Retail Media

Marketplace Experience

Shopper Marketing

Tools

Amazon

Walmart

Target

Kroger

Instacart

Chewy

PetSmart

Job description

Publicis Groupe ANZ is seeking a Freelance Associate Director, Performance Content to enhance brand and product discoverability across retail, commerce, and marketplace environments in New York. This role includes evaluating product content, making performance recommendations, and planning activations across key retailers.

The ideal candidate will have over 5 years of experience in SEO, Paid Search, or Retail Media, strong vendor relations skills, and an analytical mindset to influence consumer decisions.