Associate Director, Commerce & Retail Media Activation

Publicis Groupe ANZ; Chicago (IL); On-site; USD 63,369 - 92,299; Full time

Benefits offered by this job

Paid family care

Adoption support

Pet adoption assistance

Wellness reimbursements

Tuition assistance

Flexible PTO

Work from anywhere program

Matching gifts

Job summary

Starcom is seeking a commerce and retail media specialist to strengthen product discoverability across retailer ecosystems, marketplaces, and retail media channels. You will translate AEO/GEO needs into actionable PDP optimization, retailer search enhancements, and marketplace presence strategies.

The role partners with brand and commerce teams to drive improvements in product content, taxonomy, and merchandising, supporting activation plans with top retailers and ensuring alignment with retail

Qualifications

• Strong commerce, retail media, marketplace, or shopper marketing experience.
• Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
• Ability to work across brands, retail partners, and internal commerce/media teams.
• Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
• Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.

Responsibilities

• Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
• Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
• Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
• Identify where teams have control versus where retailer or partner coordination is required.
• Support activation planning across top priority retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Commerce experience

Retail media

PDP optimization

Cross-functional collaboration

Platform knowledge (Amazon/Walmart/...

Job description

Starcom is seeking a commerce and retail media specialist to strengthen product discoverability across retailer ecosystems, marketplaces, and retail media channels. You will translate AEO/GEO needs into actionable PDP optimization, retailer search enhancements, and marketplace presence strategies.

The role partners with brand and commerce teams to drive improvements in product content, taxonomy, and merchandising, supporting activation plans with top retailers and ensuring alignment with retail