Performance Content Lead - Commerce & Retail

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 64,485 - 92,698; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Adoption and Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible Time off

Matching Gifts

Work Your World program

BRGs

Job summary

Publicis Groupe Holdings B.V. is seeking a Commerce Activation professional to strengthen product discoverability across retail, ecommerce, and retail media environments.

You will translate AEO/GEO needs into actionable marketplace strategies and collaborate with brand, commerce, and SEO teams to optimize PDP content and retailer search presence. The role emphasizes cross‑partner coordination across top retailers and marketplaces, with a focus on data‑driven activation to drive visibility and

Qualifications

• Experience in commerce, retail media, marketplace, or shopper marketing.
• Understanding of retailer search, PDP optimization, and retail media activation.
• Ability to work with brands, retail partners, and internal teams.
• Experience with platforms like Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart or similar.
• Ability to translate AEO/GEO needs into practical activation steps.

Responsibilities

• Identify relevant commerce environments for each segment, including retailer.com, marketplaces, and PDP ecosystems.
• Evaluate how product content, taxonomy, reviews, availability, ratings, and merchandising influence search visibility and conversion.
• Partner with commerce, retail media, SEO, and brand teams to recommend improvements.
• Translate GEO/AEO needs into commerce actions like improved PDP content and retailer search optimization.
• Identify control points versus retailer/partner coordination.
• Support activation planning across top retailers and marketplaces.
• Help connect AI/search visibility learnings to commerce performance and retail media planning.

Skills

Retail marketing

Commerce activation

Cross-functional

AEO/GEO knowledge

Platform knowledge

Job description

Publicis Groupe Holdings B.V. is seeking a Commerce Activation professional to strengthen product discoverability across retail, ecommerce, and retail media environments.

You will translate AEO/GEO needs into actionable marketplace strategies and collaborate with brand, commerce, and SEO teams to optimize PDP content and retailer search presence. The role emphasizes cross‑partner coordination across top retailers and marketplaces, with a focus on data‑driven activation to drive visibility and