Director, Channel Operations & Orchestration

Advocate Health Care; Oak Brook (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

Advocate Health Care seeks a Director of Channel Management and Orchestration to lead the strategic planning, governance, and operational management of consumer engagement initiatives across Advocate Health's digital ecosystem in Oak Brook, IL.

You will bridge journey strategy with campaigns, product launches, and enterprise execution, driving AI-enabled personalization, channel optimization, and scalable digital programs with cross-functional partners in Marketing, CRM, IT, and Analytics.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• Proven experience in marketing operations planning and execution.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Lead enterprise digital engagement operations across marketing, clinical, and consumer channels.
• Oversee campaign activation, personalization, and performance optimization.
• Drive AI-enabled messaging, experimentation, and platform optimization at scale.
• Lead and develop a high-performing team and remove barriers to decision-making.

Skills

Marketing leadership

Campaign activation

Digital marketing

Analytical thinking

Cross-functional collaboration

Education

Bachelor's degree

Tools

CRM

CDP

CMP

Marketing automation

Job description

Advocate Health Care seeks a Director of Channel Management and Orchestration to lead the strategic planning, governance, and operational management of consumer engagement initiatives across Advocate Health's digital ecosystem in Oak Brook, IL.

You will bridge journey strategy with campaigns, product launches, and enterprise execution, driving AI-enabled personalization, channel optimization, and scalable digital programs with cross-functional partners in Marketing, CRM, IT, and Analytics.