Director, Digital Strategy & Customer Experience

CareSource; Northern (KY); Hybrid; USD 113,000 - 198,000; Full time

Job summary

CareSource seeks a Director of Digital Strategy to drive innovation and the next generation of digital solutions that go beyond traditional health plan services. The role requires leading a cross-functional team, defining audience strategies, and delivering personalized programs that boost engagement among members, providers, and influencers.

You will shape omni-channel experiences, promote self-serve channels, and partner with stakeholders to transform the organization’s digital mindset and

Qualifications

• BA/BS degree or equivalent years of relevant work experience required.
• Minimum ten years delivering digital solutions and/or services.
• Experience in digital strategy, social media, and digital design for customer-facing web/mobile applications.

Responsibilities

• Create a digital strategy and roadmap with clear audience segmentation.
• Develop personalized programs to drive engagement among members, providers, and influencers.
• Establish objectives and success metrics; direct performance measurement and analysis.
• Lead digital team and collaborate across business areas.
• Define omni-channel customer experience and promote self-serve channels across markets.

Skills

Digital strategy

Cross-functional

Analytics

Stakeholder comms

Budget management

Leadership

Presentation skills

Education

BA/BS degree in Marketing, IT, Business, or related field

10+ years digital experience

Job description

CareSource seeks a Director of Digital Strategy to drive innovation and the next generation of digital solutions that go beyond traditional health plan services. The role requires leading a cross-functional team, defining audience strategies, and delivering personalized programs that boost engagement among members, providers, and influencers.

You will shape omni-channel experiences, promote self-serve channels, and partner with stakeholders to transform the organization’s digital mindset and