Director, Category Management & Shopper Insights (Hybrid)

WellPet, LLC; Burlington (MA); Hybrid; USD 163,000 - 248,000; Full time

Job summary

Wellness Pet Company is seeking a Director of Category Management to lead strategy, retailer insights, and data-driven growth across omni-channel environments. You will guide a team of category management professionals and partner with Sales, Marketing, Brand, Finance, and IT to drive actionable strategies.

The role requires senior-level expertise in category management, data analytics, and executive presentations, with a strong track record in translating insights into commercial results.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or a related field; MBA preferred.
• 10+ years of progressive experience in Category Management, Shopper Insights, Commercial Analytics, Sales Strategy, or related CPD discipline.
• Proven leadership experience managing and developing high-performing teams.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.
• Deep experience with syndicated data such as IRI/Circana, Nielsen, and customer-provided POS/shopper data.
• Proven ability to translate data and insights into commercial strategies that drive business results.
• Expert-level skills using Microsoft Excel, Power BI, or similar BI platforms.
• Strong understanding of category management fundamentals: assortment, merchandising, pricing, promotion, shelf optimization.
• Experience developing and delivering customer-facing selling stories and executive presentations.
• Experience managing large data sets across multiple platforms and establishing a single source of truth.
• Strong business acumen and ability to connect insights to revenue, profit, and market growth.
• Well-organized and able to manage multiple priorities and deadlines.

Responsibilities

• Lead the development and execution of category management strategy and leadership.
• Translate complex data into actionable business intelligence to drive revenue, profit, and market share.
• Serve as senior category management partner to internal leadership and external retail customers.
• Analyze syndicated, POS, shopper, and consumer data to inform assortment, merchandising, pricing, and promotions.
• Lead analysis of sales, share, brand, and competitive performance to optimize strategies and investments.
• Oversee post-promotional ROI analysis and translate findings into recommendations.
• Own the evolution of Wellness’ commercial data and reporting capabilities; partner with IT to advance Power BI.
• Lead, coach, and retain a high-performing category management team.
• Monitor market trends and communicate opportunities/risks to senior leadership.
• Collaborate with Sales, Marketing, Brand, Finance, IT to translate insights into aligned actions.

Skills

Strategic thinking

Analytical skills

Communication

Leadership

Cross-functional collaboration

Data storytelling

Business acumen

Project management

Stakeholder management

Data-driven decision making

Education

Bachelor’s degree in Business/Marketing/Analytics

MBA preferred

Tools

Power BI

Microsoft Excel

Job description

Wellness Pet Company is seeking a Director of Category Management to lead strategy, retailer insights, and data-driven growth across omni-channel environments. You will guide a team of category management professionals and partner with Sales, Marketing, Brand, Finance, and IT to drive actionable strategies.

The role requires senior-level expertise in category management, data analytics, and executive presentations, with a strong track record in translating insights into commercial results.