Director Category Management

Wellness Pet LLC; United States; Hybrid; USD 163,000 - 248,000; Full time

Job summary

Wellness Pet Company is seeking a Senior Category Manager to lead category strategy, BI initiatives, and executive engagement in Burlington, MA. The role combines data-driven leadership with cross-functional collaboration to drive revenue, market share, and profitability.

The position reports to the Commercial leadership team, with a strong emphasis on analytics, syndicated data, and retail insights. Office-based with flexible days, competitive benefits, and opportunities to shape strategic

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or related field.
• 10 years of progressive experience in Category Management, Shopper Insights, Commercial Analytics or related field.
• Proven leadership experience managing and developing high performing teams.
• Strong strategic analytical and communication skills with the ability to influence stakeholders.
• Deep experience with syndicated data such as IRICircana Nielsen and customer POS data.

Responsibilities

• Lead development and execution of category management strategy to inform growth.
• Translate data into actionable BI insights and selling stories.
• Engage senior leadership and external retail customers with category reviews and presentations.
• Analyze syndicated POS shopper data to identify opportunities and inform strategy.
• Lead analysis of sales share, brand and market performance to optimize investments.
• Oversee promotional analysis and translate findings into future campaigns.
• Own evolution of commercial data and reporting capabilities with IT support for Power BI.
• Lead a high performing category management team.

Skills

Strategic analytics

Leadership

Communication

Power BI

Microsoft Excel

Category management

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Analytics

MBA preferred

Tools

IRICircana Nielsen

POS data

Job description

The Wellness Pet Company is on a mission. Every day we strive to make the best pet food scientifically proven to deliver a difference pets will feel and pet parents will see. We are a team united by a shared passion for pets and the people who love them. As a community of people working together Wellies start and end with the consumer always. At Wellness we bring our best. Stay on the scent of what matters most, get hungry and dig deep to uncover new possibilities and move with agility when opportunity arises. Above all we believe the strongest results come from working together and winning as a pack. Sound good to you? Come for a walk with us today.

Our Team is based out of our office in Burlington Massachusetts where we work in office Monday through Thursday each week and remotely on Fridays. Team members must residewithin or be willing to relocate to a commutable distance from our Burlington office.

What You'll Accomplish

• Category Strategy & Leadership – Lead the development and execution of category management strategy identifying key category consumer shopper retailer and competitive drivers to inform commercial growth strategies.
• Business Intelligence – Translate complex data into actionable business intelligence that drives revenue, profit, market share and category growth. Develop best in class selling stories, category recommendations and strategic direction.
• Executive & Customer Engagement – Serve as a senior category management partner to internal leadership and external retail customers. Lead customer presentations, category reviews, executive communications and board-facing materials.
• Consumer & Retailer Insights – Analyze and interpret syndicated POS shopper and consumer data through the lens of assortment, merchandising, pricing, promotion and competitive performance to identify opportunities and inform commercial strategy.
• Commercial Performance – Lead analysis of business and channel performance including sales share, brand, retailer and competitive performance to optimize commercial strategies and investments.
• Promotional Effectiveness – Oversee post promotional analysis including ROI, Cost to Acquire and Lifetime Value and translate findings into recommendations that improve future promotional and commercial investments.
• Data & Analytics Leadership – Own the evolution of Wellness commercial data and reporting capabilities, establishing a consistent source of truth. Partner with IT to advance Power BI and other analytical capabilities and manage key syndicated data partnerships.
• Team Leadership – Lead coach develop and retain a high performing category management team. Establish priorities, build capabilities and ensure the team delivers high impact insights and recommendations to the Commercial organization.
• Market Intelligence – Establish a proactive approach to monitoring market trade, consumer shopper and competitive trends and communicate key opportunities, risks and implications to senior leadership.
• Cross Functional Leadership – Partner with Sales, Marketing, Brand Finance, IT and other functions to ensure category insights translate into aligned strategies and measurable business results.

Who We're Looking For

• Bachelors degree in Business Marketing Analytics or a related field; MBA preferred.
• 10 years of progressive experience in Category Management, Shopper Insights, Commercial Analytics, Sales Strategy or a related CPG discipline.
• Proven leadership experience managing and developing high performing teams.
• Strong strategic analytical and communication skills with the ability to influence senior internal and external stakeholders.
• Deep experience with syndicated data such as IRICircana Nielsen as well as customer provided POS and shopper data.
• Proven ability to translate data and insights into commercial strategies that drive business results.
• Expert level skills using Microsoft Excel, Power BI or similar business intelligence platforms.
• Strong understanding of category management fundamentals including assortment, merchandising, pricing, promotion, competitive analysis and shelf optimization.
• Proven experience developing and delivering compelling customer facing selling stories and executive presentations.
• Successful experience managing and ensuring compatibility of large data sets across multiple platforms and establishing a consistent source of truth.
• Strong business acumen and ability to connect category insights to revenue, profit and market growth.
• Well organized and able to manage multiple competing and shifting priorities and deadlines.

Why Wellness Pet

We care about the wellbeing of our people, their families and their pets. We treat every Wellie to a best-in-class benefits package, a warm and welcoming environment and a place where you can learn and grow professionally.

The Wellness Pet Company is proud to be an equal opportunity workplace. We foster an inclusive work environment and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or veteran status.

The annual salary range for this position is 162900 to 247600 based on a full time work schedule anticipated responsibilities market benchmarks and organizational equity Compensation may vary within that pay range depending on the selected candidate's professional background experience operational needs and other considerations permitted by law The full compensation details will be communicated upon finalization of the employment offer and may include eligibility for participation in a bonus program.