Director, Cardio HCP Marketing & Launch Strategy

Cytokinetics; California; Presencial; USD 180.000 - 260.000; Jornada completa

Descripción de la vacante

Cytokinetics is seeking a Director of HCP Personal Promotion Marketing to develop and execute healthcare professional engagement strategies that support the launch and growth of our cardiovascular portfolio.

You will create customer segmentation, messaging, and promotional initiatives for cardiologists; lead cross-functional launch planning with Market Research, Medical Affairs, and Sales; and translate insights into actions that optimize performance.

Formación

• Bachelor's degree with 5+ years in pharmaceutical, biotech, or healthcare marketing.
• Experience in HCP marketing, cross-functional leadership, and strategic planning.
• MBA or advanced degree preferred; cardiovascular or specialty pharma experience.

Responsabilidades

• Develop and execute HCP engagement strategies to support the launch and growth of Cytokinetics' cardiovascular portfolio.
• Create customer segmentation, messaging, and promotional initiatives for cardiologists.
• Lead launch planning and collaborate with Market Research, Medical Affairs, and Sales to optimize performance.

Conocimientos

HCP marketing

Cross-functional leadership

Strategic planning

Launch execution

Educación

Bachelor's degree

MBA or advanced degree (preferred)

Descripción del empleo

Cytokinetics is seeking a Director of HCP Personal Promotion Marketing to develop and execute healthcare professional engagement strategies that support the launch and growth of our cardiovascular portfolio.

You will create customer segmentation, messaging, and promotional initiatives for cardiologists; lead cross-functional launch planning with Market Research, Medical Affairs, and Sales; and translate insights into actions that optimize performance.