Director, HCP Personal Promotion Marketing

Cytokinetics; California; On-site; USD 180,000 - 260,000; Full time

Job summary

Cytokinetics is seeking a Director of HCP Personal Promotion Marketing to develop and execute healthcare professional engagement strategies that support the launch and growth of our cardiovascular portfolio.

You will create customer segmentation, messaging, and promotional initiatives for cardiologists; lead cross-functional launch planning with Market Research, Medical Affairs, and Sales; and translate insights into actions that optimize performance.

Qualifications

• Bachelor's degree with 5+ years in pharmaceutical, biotech, or healthcare marketing.
• Experience in HCP marketing, cross-functional leadership, and strategic planning.
• MBA or advanced degree preferred; cardiovascular or specialty pharma experience.

Responsibilities

• Develop and execute HCP engagement strategies to support the launch and growth of Cytokinetics' cardiovascular portfolio.
• Create customer segmentation, messaging, and promotional initiatives for cardiologists.
• Lead launch planning and collaborate with Market Research, Medical Affairs, and Sales to optimize performance.

Skills

HCP marketing

Cross-functional leadership

Strategic planning

Launch execution

Education

Bachelor's degree

MBA or advanced degree (preferred)

Job description

Role: Director, HCP Personal Promotion Marketing responsible for developing and executing healthcare professional engagement strategies to support the launch and growth of Cytokinetics' cardiovascular portfolio. Responsibilities include creating customer segmentation, messaging, and promotional initiatives for cardiologists; leading launch planning; collaborating cross-functionally with teams such as Market Research, Medical Affairs, and Sales; and leveraging insights to optimize performance. Qualifications: Bachelor's degree with 5+ years in pharmaceutical, biotech, or healthcare marketing, demonstrating experience in HCP marketing, cross-functional leadership, and strategic planning. Preferred: MBA or advanced degree, cardiovascular or specialty pharma experience, and background in launching new products or indications. High-Value: Focused on specialty cardiovascular therapies, with an emphasis on HCP engagement, strategic branding, and launch execution. Work setup and travel details are not specified.