Senior Vice President, Sales

IMG Academy; Bradenton (FL); On-site; USD 250,000 - 400,000; Full time

Job summary

IMG Academy in Bradenton, FL seeks Senior Vice President of Sales to lead a 75+ person campus-based sales organization across B2C and B2B programs, including boarding school, camps, team training and events.

You will set strategy, drive enrollment and partnerships, collaborate with marketing, product and operations, and build a culture of accountability, trust and performance across multi-channel channels.

Qualifications

• 8+ years of progressive experience in sales leadership in B2C and B2B settings.
• Proven ability to develop and execute sales strategy and manage pipelines and territories.
• Strong communicator and storyteller with data-informed decision making.

Responsibilities

• Set and own the strategic vision for campus-based sales across B2C and B2B lines.
• Lead, coach, and inspire a 75+ person sales team including directors and account executives.
• Partner with marketing, product, and operations to align offers and capacity planning.
• Develop onboarding and development programs to upskill the team and improve retention.
• Oversee sales funnels across phone, SMS, chat, email, and CRM-connected channels.

Skills

Sales leadership

Sales strategy

CRM proficiency

Team building

Data analysis

Communication

Tools

Salesforce

Marketing automation

Job description

BACKGROUND

Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world's leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:

• Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches

SUMMARY

The Senior Vice President of Sales will lead the growth and evolution of IMG Academy's campusbased sales organization—a high-performance team that helps student-athletes, teams, coaches, and event partners access the world's most renowned destination for sports and education.

This leader will be responsible for leading sales and enrollment teams across a wide portfolio of IMG Academy programs and services, including boarding school, camps, team training, hosted events, and on-campus hospitality. The Senior Vice President of Sales will be charged with ensuring every interaction is an opportunity to shape first impressions and reinforce IMG Academy's core value, purpose and brand with clarity, care, and confidence. This role oversees a dynamic sales organization comprising 75+ professionals, including direct oversight of sales leadership, sales enablement, and training. We’re seeking a sales executive who brings both strategic foresight and operational discipline, with experience scaling multi-channel, multi-product B2C and B2B sales organizations. This person will build a culture rooted in accountability, trust, and mission alignment, elevating a team that believes in what we do, how we do it, and who we do it for.

RESPONSIBILITIES

Sales Leadership & Strategy

• Set and own the strategic vision for campus-based sales across B2C and B2B lines, including youth development, elite team programming, and group/event experiences.
• Identify new growth opportunities by market segment, customer type, and seasonal trends.
• Partner with the marketing, product, and commercial operations teams to align offers, messaging, and capacity planning across sales cycles.
• Lead, coach, and inspire a diverse sales team of 75+ professionals, including directors, student athlete advisors, camp advisors, account executives and enrollment and customer support specialists.
• Build and scale a performance-driven sales culture rooted in accountability, transparency, and purpose driven
• Develop and execute onboarding, coaching, and development programs to continuously upskill the team and improve retention.
• Oversee the day-to-day performance of sales funnels across phone, SMS, chat, email, and CRM-connected digital channels.
• Ensure sales processes and scripts are tailored to different buyer personas including families, club coaches, athletic directors, and event partners.
• Partner with commercial operations to build reporting dashboards and leverage data for continuous improvement in lead conversion, ARPU, cycle time, and show/close rates.

Customer Experience & Brand Stewardship

• Ensure every interaction reflects the IMG Academy brand and reinforces our core promise: sports as a platform for life.
• Design and execute customer journeys from inquiry through decision, working cross-functionally to deliver a premium and consistent experience.
• Use feedback loops (Customer Success metrics, including NPS and attrition) to continuously refine sales experience and drive improved satisfaction and loyalty.

Cross-Functional Collaboration

• Serve as a key commercial leader across the organization, partnering with counterparts in digital products, hotel sales, marketing, and commercial operations.
• Act as a senior representative with high-profile accounts, strategic partnerships, and VIP families during peak recruiting seasons or high-impact events.

QUALIFICATIONS

• 8+ years of progressive experience in sales leadership, within B2C and B2B environments, particularly in service-driven industries like education, sports, travel, or hospitality
• Proven expertise in sales strategy development, pipeline and territory management, and multi-product bundling
• Proficiency with CRM systems (e.g., Salesforce), marketing automation, and sales enablement tools
• Strategic thinker with a strong ability to translate vision into clear, executable plans
• Skilled communicator and storyteller across diverse audiences, including families, executives, and partners
• Strong analytical and forecasting capabilities, with a bias toward data-informed decision-making
• Experienced in coaching, mentoring, and leading high-performing sales teams
• Able to thrive in a fast-paced, results-driven environment with complex, crossfunctional dynamics
• Adept at motivating and aligning teams around shared goals, driving both outcomes and culture
• Flexible and resilient in adapting to seasonal changes and evolving product offerings
• Trusted leader who inspires confidence, builds relationships, and leads with integrity during high-impact, customer-facing moments

BACKGROUND REQUIREMENTS

• Requires a background check upon offer
• Requires a drug test upon offer

Reports to: Chief Commercial Officer