Director, Brand Strategy & Creative Briefing

Bloomingdale's Inc.; New York, Northern (NY, KY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health & wellness

401(k) match

Paid time off

Holidays

Learning & development

Volunteer opportunities

Job summary

Macy's, Inc. is seeking a Director of Brand Strategy Integration to translate strategic direction into precise briefs, manage agency partners with discipline, and govern creative output against brand standards across multi‑agency production.

With 10+ years in integrated marketing or brand operations at major retailers or agencies, you will lead agency relationships, drive briefing quality, and align cross‑functional teams.

Qualifications

• Experience translating strategy into clear, actionable briefs.
• Ability to lead agency relationships and manage multi‑channel campaigns.
• Strong brand governance across campaigns and assets.

Responsibilities

• Lead the development of integrated marketing briefs across seasonal campaigns.
• Manage agency partners, budgets, scopes of work, and timelines.
• Enforce brand guidelines and drive continuous process improvements.
• Coordinate cross‑functional teams to reflect strategy in creative output.

Skills

Creative Brief Development

Agency Management

Brand Stewardship

Integrated Marketing Operations

Strategic Translation

Cross-Functional Leadership

Process Excellence

Project & Budget Management

Influential Communication

Retail Marketing Expertise

Job description

Macy's, Inc. is seeking a Director of Brand Strategy Integration to translate strategic direction into precise briefs, manage agency partners with discipline, and govern creative output against brand standards across multi‑agency production.

With 10+ years in integrated marketing or brand operations at major retailers or agencies, you will lead agency relationships, drive briefing quality, and align cross‑functional teams.