Director, Brand Strategy Integration

Bloomingdale's Inc.; New York, Northern (NY, KY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health & wellness

401(k) match

Paid time off

Holidays

Learning & development

Volunteer opportunities

Job summary

Macy's, Inc. is seeking a Director of Brand Strategy Integration to translate strategic direction into precise briefs, manage agency partners with discipline, and govern creative output against brand standards across multi‑agency production.

With 10+ years in integrated marketing or brand operations at major retailers or agencies, you will lead agency relationships, drive briefing quality, and align cross‑functional teams.

Qualifications

• Experience translating strategy into clear, actionable briefs.
• Ability to lead agency relationships and manage multi‑channel campaigns.
• Strong brand governance across campaigns and assets.

Responsibilities

• Lead the development of integrated marketing briefs across seasonal campaigns.
• Manage agency partners, budgets, scopes of work, and timelines.
• Enforce brand guidelines and drive continuous process improvements.
• Coordinate cross‑functional teams to reflect strategy in creative output.

Skills

Creative Brief Development

Agency Management

Brand Stewardship

Integrated Marketing Operations

Strategic Translation

Cross-Functional Leadership

Process Excellence

Project & Budget Management

Influential Communication

Retail Marketing Expertise

Job description

Be Part of an Amazing Story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

Strategy Integration owns the bridge between strategy and production. This team is responsible for creative briefing, agency management, and alignment with brand standards, ensuring that every campaign moves from concept to market with clarity, rigor, and creative integrity intact.

The Director of Brand Strategy Integration translates strategic direction into well-constructed briefs, manages agency partners with discipline, and governs creative output against brand standards at every stage of production. This role requires a builder’s mindset and an operator’s precision: someone equally comfortable shaping a brief and managing a complex multi-agency production calendar.

What You Will Do

Creative Briefing

• Lead the development of campaign creative briefs for all seasonal tentpoles, brand moments, and merchandise initiatives
• Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity in every brief
• Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs that minimize ambiguity and accelerate production
• Partner with brand strategy, marketing strategy, merchant, and channel leads to ensure briefs reflect cross-functional alignment before agency/internal handoff

Agency Management

• Serve as the day‑to‑day lead for all agency partner relationships, managing performance, responsiveness, and output quality
• Consolidate feedback across internal stakeholders and deliver clear, actionable direction to agencies at each revision stage
• Drive discipline around timelines, deliverables, and revision cycles — keeping production on track across complex, multi‑workstream campaigns
• Develop and manage SOWs, project scopes, and budget allocations across agency partners
• Partner with procurement and finance on agency onboarding, contract management, and budget management

Standards & Process

• Own brand guidelines stewardship for the integrated marketing team — maintaining, communicating, and enforcing standards across internal teams and agency partners
• Maintain and enforce brand guidelines across all deliverables, flagging deviations and driving resolution in partnership with creative leadership
• Identify bottlenecks in the brief‑to‑delivery workflow and drive continuous improvement across the team's operating model

Skills You Will Need

Creative Brief Development: Translate strategy into clear, actionable briefs that drive strong creative execution

Agency Management: Lead agency relationships, manage performance, scopes of work, timelines, and deliverables

Brand Stewardship: Maintain and enforce brand standards across campaigns and creative assets

Integrated Marketing Operations: Manage complex, multi-channel campaigns from briefing through production and launch

Strategic Translation: Convert business and marketing strategies into executable creative direction and plans

Cross-Functional Leadership: Influence and align partners across marketing, merchandising, creative, finance, and procurement

Process Excellence: Identify workflow improvements and drive operational efficiency across teams and agencies

Project & Budget Management: Oversee budgets, contracts, timelines, and resource allocation to ensure successful delivery

Influential Communication: Communicate clearly, align stakeholders, and provide actionable feedback

Retail Marketing Expertise: Strong understanding of retail marketing, seasonal campaigns, and customer engagement strategies

Who You Are

• 10+ years of experience in integrated marketing, brand management, or creative operations, with significant time spent at a major retailer, brand, or agency
• Proven track record managing complex, multi-channel campaigns from brief through delivery
• Deep experience leading agency relationships — creative, production, and/or media — with a strong command of SOW management and scope governance
• Exceptional brief-writing skills with a demonstrated ability to translate ambiguous strategic direction into clear, actionable creative direction
• Strong cross-functional collaborator with the credibility and communication skills to align senior stakeholders across merchant, marketing, and digital teams
• Detail-oriented operator who can manage multiple workstreams simultaneously without losing sight of quality or brand standards
• Experience in retail, fashion, or lifestyle brands strongly preferred

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here.

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in‑style and on‑trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.