Brand Campaign Planner & Strategy Assistant

Macy's; New York (NY); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

Merchandise discounts

Tuition reimbursement

Health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Job summary

Macy’s is seeking a Brand Strategy Assistant to help shape Macy’s brand story and campaigns. You will support development and execution of marketing campaigns, learn from industry experts, and contribute to a strong brand identity for Macy’s.

You will gather data, collaborate with partners, manage schedules, and help ensure timely project delivery. This role offers growth and a vibrant, inclusive environment.

Qualifications

• 1–2 years of marketing or related experience (or relevant internship).
• Strong understanding of consumer behavior and brand messaging.
• Excellent research and analytical skills.
• Strong organizational and time management abilities.
• Excellent communication and interpersonal skills for teamwork.
• Enthusiastic about continuous learning and development.

Responsibilities

• Assist Brand Strategy in developing campaign materials and marketing plans.
• Gather and organize data to support campaign analysis.
• Collaborate with partners to ensure timely delivery of data for briefs.
• Contribute to postmortem process to capture key successes and opportunities.
• Help manage internal schedules and meetings to keep projects on time.
• Build relationships with external agency partners for smooth collaboration.
• Foster a positive, collaborative environment across teams.

Skills

Marketing experience

Consumer behavior

Research skills

Organizational skills

Communication skills

Team collaboration

Learning mindset

Job description

Macy’s is seeking a Brand Strategy Assistant to help shape Macy’s brand story and campaigns. You will support development and execution of marketing campaigns, learn from industry experts, and contribute to a strong brand identity for Macy’s.

You will gather data, collaborate with partners, manage schedules, and help ensure timely project delivery. This role offers growth and a vibrant, inclusive environment.