Director, Marketing Strategy & Brand Growth

Macy's; New York (NY); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program (EAP)

Tuition reimbursement

Job summary

Macy’s in New York invites a Director of Marketing Strategy to lead a team in building meaningful consumer connections and integrated brand partnerships. You’ll shape marketing plans across seasonal calendars, events, and product priorities, ensuring storytelling resonates across all touchpoints.

You will collaborate with merchants, craft data-driven briefs, and balance creative vision with analytics to drive growth.

Qualifications

• 5+ years leading integrated marketing strategy in retail.
• Ability to build brand narratives and partner with merchants.
• Experience across experiential and digital channels.
• Strong data-driven decision making.

Responsibilities

• Develop and execute Marketing Plans aligned with seasonal goals and brand objectives.
• Cultivate relationships with merchants and plan product launches.
• Craft innovative marketing activations (events, pop-ups) to engage audiences.
• Create clear briefs using data, insights, and competitive analysis.
• Balance creativity with data to ensure brand consistency.
• Evolve the customer journey to deliver the right message at the right time.
• Foster collaboration across marketing, merchandising, and other teams.

Job description

Macy’s in New York invites a Director of Marketing Strategy to lead a team in building meaningful consumer connections and integrated brand partnerships. You’ll shape marketing plans across seasonal calendars, events, and product priorities, ensuring storytelling resonates across all touchpoints.

You will collaborate with merchants, craft data-driven briefs, and balance creative vision with analytics to drive growth.