Director, Brand Strategy Integration

Macy's; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Health and wellness coverage

Paid time off

Eight paid holidays

Tuition reimbursement

Job summary

Macy's invites a seasoned marketing leader to join our Brand Strategy Integration team in New York. You will translate strategic direction into precise briefs, manage multiple agencies, and govern creative output to align with our brand standards across campaigns.

We seek a builder with a hands‑on approach to briefs and a disciplined eye for multi‑agency production calendars, while shaping strategy and driving measurable results.

Qualifications

• 10+ years of experience in integrated marketing, brand management, or creative operations.
• Proven track record managing multi-channel campaigns from brief through delivery.
• Deep experience leading agency relationships with SOW management and governance.

Responsibilities

• Lead development of campaign creative briefs for seasonal tentpoles, brand moments, and merchandise initiatives.
• Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity.
• Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs.
• Partner with brand strategy, marketing strategy, merchant, and channel leads for cross‑functional alignment before handoff.
• Serve as the day‑to‑day lead for all agency partner relationships, managing performance, responsiveness, and output quality.
• Consolidate feedback and deliver clear direction to agencies at each revision stage.
• Drive discipline around timelines, deliverables, and budgets across campaigns.

Skills

Creative Brief Development

Agency Management

Brand Stewardship

Integrated Marketing

Strategic Translation

Cross-Functional Leadership

Process Excellence

Project & Budget Management

Influential Communication

Retail Marketing

Job description

Be Part of an Amazing Story

Macy's is more than just a store. We're a story. One that's captured the hearts and minds of America for more than 160 years. A story about innovations and traditions...about inspiring stores and irresistible products...about the excitement of the Macy's 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We've been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

Strategy Integration owns the bridge between strategy and production. This team is responsible for creative briefing, agency management, and alignment with brand standards, ensuring that every campaign moves from concept to market with clarity, rigor, and creative integrity intact.

The Director of Brand Strategy Integration translates strategic direction into well-constructed briefs, manages agency partners with discipline, and governs creative output against brand standards at every stage of production. This role requires a builder's mindset and an operator's precision: someone equally comfortable shaping a brief and managing a complex multi-agency production calendar.

What You Will Do

Creative Briefing

Lead the development of campaign creative briefs for all seasonal tentpoles, brand moments, and merchandise initiatives

Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity in every brief

Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs that minimize ambiguity and accelerate production

Partner with brand strategy, marketing strategy, merchant, and channel leads to ensure briefs reflect cross‑functional alignment before agency/internal handoff

Agency Management

Serve as the day‑to‑day lead for all agency partner relationships, managing performance, responsiveness, and output quality

Consolidate feedback across internal stakeholders and deliver clear, actionable direction to agencies at each revision stage

Drive discipline around timelines, deliverables, and revision cycles - keeping production on track across complex, multi‑workstream campaigns

Develop and manage SOWs, project scopes, and budget allocations across agency partners

Partner with procurement and finance on agency onboarding, contract management, and budget management

Standards & Process

Own brand guidelines stewardship for the integrated marketing team - maintaining, communicating, and enforcing standards across internal teams and agency partners

Maintain and enforce brand guidelines across all deliverables, flagging deviations and driving resolution in partnership with creative leadership

Identify bottlenecks in the brief‑to‑delivery workflow and drive continuous improvement across the team's operating model

Skills You Will Need

• Creative Brief Development: Translate strategy into clear, actionable briefs that drive strong creative execution
• Agency Management: Lead agency relationships, manage performance, scopes of work, timelines, and deliverables
• Brand Stewardship: Maintain and enforce brand standards across campaigns and creative assets
• Integrated Marketing Operations: Manage complex, multi‑channel campaigns from briefing through production and launch
• Strategic Translation: Convert business and marketing strategies into executable creative direction and plans
• Cross‑Functional Leadership: Influence and align partners across marketing, merchandising, creative, finance, and procurement
• Process Excellence: Identify workflow improvements and drive operational efficiency across teams and agencies
• Project & Budget Management: Oversee budgets, contracts, timelines, and resource allocation to ensure successful delivery
• Influential Communication: Communicate clearly, align stakeholders, and provide actionable feedback
• Retail Marketing Expertise: Strong understanding of retail marketing, seasonal campaigns, and customer engagement strategies

Who You Are

• 10+ years of experience in integrated marketing, brand management, or creative operations, with significant time spent at a major retailer, brand, or agency
• Proven track record managing complex, multi‑channel campaigns from brief through delivery
• Deep experience leading agency relationships - creative, production, and/or media - with a strong command of SOW management and scope governance
• Exceptional brief‑writing skills with a demonstrated ability to translate ambiguous strategic direction into clear, actionable creative direction
• Strong cross‑functional collaborator with the credibility and communication skills to align senior stakeholders across merchant, marketing, and digital teams
• Detail‑oriented operator who can manage multiple workstreams simultaneously without losing sight of quality or brand standards
• Experience in retail, fashion, or lifestyle brands strongly preferred

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well‑being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance‑based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here (https://hr.macys.net/csw/u/pub/pdfs/14976.pdf).

About Us

This is a great time to join Macy's! Whether you're helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in‑style and on‑trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people's lives.

This job description is not all‑inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance‑based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.