Director of Visual Creative & Retail Storytelling

Macy's; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Merchandise discounts

Performance-based incentives

Annual merit review

Employee Assistance Program

Tuition reimbursement

Job summary

Macy’s is seeking a Director of Visual Creative Planning to drive sales and customer experience by shaping innovative visual strategies. This role partners with GMMs and DMMs to translate fashion and cultural trends into engaging retail experiences that differentiate Macy’s.

The director balances creativity with commercial impact, guiding store teams, managing budgets, and leading a team of visual professionals to deliver high-quality, aspirational experiences across the customer journey.

Qualifications

• Bachelor’s degree or equivalent work experience; 5–7 years relevant experience.
• 5+ years of leadership experience.
• Able to work a flexible schedule.

Responsibilities

• Lead the creative development of visual merchandising concepts and presentations for a designated family of business.
• Identify emerging trends and translate inspiration into new visual concepts.
• Create seasonal narratives and presentation strategies to elevate product storytelling.
• Partner with Merchants, Marketing, the Fashion Office, and Vendors to bring campaigns to life.
• Challenge conventional thinking and explore new approaches and technologies.
• Provide direction and feedback to field teams for consistent execution.
• Oversee planning and delivery of visual initiatives from concept to installation.
• Manage budgets and resources to deliver high-quality creative work.
• Develop and inspire a team of visual professionals through mentoring.
• Foster an inclusive environment that encourages bold ideas and innovation.

Skills

Visual Merchandising

Trend Awareness

Innovative Thinking

People Leadership

Cross-Functional Collaboration

Project Management

Resource Allocation

Vendor Management

Design Software

Communication

Analytical Thinking

Problem Solving

Retail Market Understanding

Financial Acumen

Education

Bachelor’s degree or equivalent

Job description

Macy’s is seeking a Director of Visual Creative Planning to drive sales and customer experience by shaping innovative visual strategies. This role partners with GMMs and DMMs to translate fashion and cultural trends into engaging retail experiences that differentiate Macy’s.

The director balances creativity with commercial impact, guiding store teams, managing budgets, and leading a team of visual professionals to deliver high-quality, aspirational experiences across the customer journey.