Brand Strategy Orchestrator

Macy's; New York (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

401(k) match

Health and wellness coverage

Paid time off

Eight paid holidays

Tuition reimbursement

Job summary

Macy's invites a seasoned marketing leader to join our Brand Strategy Integration team in New York. You will translate strategic direction into precise briefs, manage multiple agencies, and govern creative output to align with our brand standards across campaigns.

We seek a builder with a hands‑on approach to briefs and a disciplined eye for multi‑agency production calendars, while shaping strategy and driving measurable results.

Qualifications

• 10+ years of experience in integrated marketing, brand management, or creative operations.
• Proven track record managing multi-channel campaigns from brief through delivery.
• Deep experience leading agency relationships with SOW management and governance.

Responsibilities

• Lead development of campaign creative briefs for seasonal tentpoles, brand moments, and merchandise initiatives.
• Own briefing standards across the team, ensuring strategic clarity, brand voice alignment, and executional specificity.
• Translate upstream strategy and merchant direction into agency and internal creative team-ready briefs.
• Partner with brand strategy, marketing strategy, merchant, and channel leads for cross‑functional alignment before handoff.
• Serve as the day‑to‑day lead for all agency partner relationships, managing performance, responsiveness, and output quality.
• Consolidate feedback and deliver clear direction to agencies at each revision stage.
• Drive discipline around timelines, deliverables, and budgets across campaigns.

Skills

Creative Brief Development

Agency Management

Brand Stewardship

Integrated Marketing

Strategic Translation

Cross-Functional Leadership

Process Excellence

Project & Budget Management

Influential Communication

Retail Marketing

Job description

Macy's invites a seasoned marketing leader to join our Brand Strategy Integration team in New York. You will translate strategic direction into precise briefs, manage multiple agencies, and govern creative output to align with our brand standards across campaigns.

We seek a builder with a hands‑on approach to briefs and a disciplined eye for multi‑agency production calendars, while shaping strategy and driving measurable results.