Healthcare Network Marketing Director

CHS Career Site; Valparaiso (IN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Health coverage

401(k) retirement plan

Paid Time Off & extended sick leave

Career growth opportunities

Recognition programs

Employee discounts

Job summary

Northwest Health in Indiana is seeking a Director of Marketing to lead the development and execution of multi-channel campaigns that strengthen the hospital's image, reputation, and market position. This role collaborates with hospital leadership, corporate and regional marketing teams, and approved vendors to implement digital-first strategies that drive growth and community engagement.

The position requires strong leadership, strategic planning, and budget management, with a focus on

Qualifications

• Bachelor's degree in relevant field required.
• Seven (7)+ years of direct experience in lieu of a Bachelor's degree required.
• Master's degree preferred.
• 3-5 years of experience in closely related field with Bachelor's degree required.
• 3-5 years of previous leadership experience preferred.

Responsibilities

• Develops, manages, and executes annual marketing plans in collaboration with hospital leadership, corporate and regional marketing teams, and approved vendors.
• Leads the design and deployment of advertising, communications, and promotional strategies that strengthen hospital visibility, drive patient volume, and align with network objectives.
• Oversees internal and external communications, ensuring consistent messaging that supports employee engagement, reputation management, and brand positioning.
• Serves as hospital media contact and spokesperson as appropriate, maintaining positive relationships with local and regional media outlets.
• Directs community outreach strategies, including sponsorships, events, and CHS Community Connections, to enhance reputation and promote growth.
• Oversees hospital-owned media channels, including websites, organic social media, and online reputation platforms, ensuring content is current, compliant, and consumer-oriented.
• Tracks and reports on marketing campaign performance, KPIs, and ROI to hospital and corporate leadership.
• Provides insights on market dynamics, hospital market share, and service line trends to inform growth strategies.
• Manages vendor relationships to ensure effective delivery of marketing services and adherence to budget.
• Performs other duties as assigned.
• Maintains regular and reliable attendance.
• Complies with all policies and standards.

Skills

Leadership

Communication

Project management

Team collaboration

Strategic thinking

Education

Bachelor's degree in relevant field

Seven (7)+ years of direct experience in lieu of a Bachelor's degree

Master's degree preferred

3-5 years of experience in closely related field with Bachelor's degree required

3-5 years of previous leadership experience preferred

Job description

Northwest Health in Indiana is seeking a Director of Marketing to lead the development and execution of multi-channel campaigns that strengthen the hospital's image, reputation, and market position. This role collaborates with hospital leadership, corporate and regional marketing teams, and approved vendors to implement digital-first strategies that drive growth and community engagement.

The position requires strong leadership, strategic planning, and budget management, with a focus on