Digital Marketing Specialist

Upland Hills Health; Dodgeville (WI); On-site; USD 52,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits packages

PTO from day one

Retirement plan with matching

Wellness center access

Job summary

Upland Hills Health is seeking a Digital Marketing Specialist for the Community Relations Department at the Dodgeville Hospital Campus. This full-time, day-shift role focuses on planning, executing, and optimizing digital campaigns across the hospital’s website, email, and social channels, with a strong emphasis on patient engagement and brand visibility.

The role requires a marketing degree and proven SEO/SEM, analytics, and content optimization experience.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience leading and managing SEO/SEM, marketing email, social media and/or display campaigns.
• Highly creative with ability to target audiences and devise digital campaigns that engage, inform and motivate.
• Experience optimizing landing pages and user funnels.
• Strong knowledge of website analytics tools (e.g., Google Analytics).
• Experience setting up and optimizing Google Adwords campaigns.
• Strong analytical, data-driven thinking.
• Up-to-date with the latest online marketing trends and best practices.
• Previous direct work-related experience is preferred but not required.

Responsibilities

• Plan, execute, and optimize integrated digital marketing campaigns across the hospital’s website, search engines, email, social media, digital advertising, and other digital channels.
• Manage, update, and optimize website content to strengthen the organization’s brand and improve search visibility.
• Develop and implement SEO/SEM strategies, including keyword research, on-page optimization, local search, and performance monitoring.
• Manage and grow the organization’s social media presence through content planning, creation, publishing, engagement, and analysis.
• Create and optimize digital content for hospital services, providers, locations, and patient journey areas.
• Monitor and report digital marketing performance using KPIs and analytics; translate data into actionable recommendations.
• Identify trends and opportunities to improve campaign performance, website engagement, and conversion.
• Plan, execute, and analyze A/B tests and conversion experiments.
• Collaborate with internal departments, agencies, developers, designers, and other partners on landing pages and digital experiences.
• Evaluate the patient journey across digital channels and identify usability and accessibility improvements.
• Collaborate with external agencies and vendors to execute digital initiatives aligned with goals.
• Stay current on emerging digital marketing technologies and best practices; advise on potential applications.
• Ensure activities align with brand standards, patient privacy, accessibility, and healthcare policies.

Skills

SEO/SEM management

Marketing campaigns

Landing page optimization

Analytics & data-driven

Social media management

Education

Bachelor’s degree in marketing

Tools

Google Analytics

Ad serving tools

Google Ads / Adwords

Job description

Position Title: Digital Marketing Specialist

Location: Upland Hills Health - Dodgeville Hospital Campus

Role & Department: Digital Marketing Specialist in the Community Relations Department

Hours & Shift: Full-time (1.0 FTE) day shift position, Monday through Friday

Role Responsibilities:

• Plan, execute, and optimize integrated digital marketing campaigns across the hospital’s website, search engines, email, social media, digital advertising, and other digital channels.
• Manage, update, and optimize website content to strengthen the organization’s brand, improve search visibility, and provide a clear, accessible, and engaging experience for patients and families.
• Develop and implement SEO/SEM strategies, including keyword research, on-page optimization, local search, and performance monitoring.
• Manage and grow the organization’s social media presence through strategic content planning, creation, publishing, engagement, and performance analysis.
• Create and optimize digital content for hospital services, specialties, providers, locations, and other areas of the patient journey.
• Monitor and report on digital marketing performance using established KPIs, analytics, and ROI measures; translate data into actionable recommendations.
• Identify trends, audience insights, and opportunities to improve campaign performance, website engagement, conversion rates, and overall digital effectiveness.
• Plan, execute, and analyze A/B tests, conversion experiments, and other optimization initiatives to improve digital experiences and campaign results.
• Collaborate with internal departments, clinical/service-line teams, agencies, developers, designers, and other partners to develop landing pages, campaigns, and digital experiences.
• Evaluate the patient journey across digital channels and identify opportunities to improve usability, engagement, accessibility, and conversion.
• Collaborate with external agencies, technology providers, and other vendor partners to execute digital marketing initiatives and achieve organizational goals.
• Stay current on emerging digital marketing technologies, platforms, trends, and best practices; provide recommendations regarding their potential application within the organization.
• Ensure digital marketing activities and content align with organizational brand standards, patient privacy requirements, accessibility standards, and applicable healthcare policies and regulations.
• Produce and coordinate compelling, accurate, and audience-appropriate content for the organization’s website, social media channels, and other digital platforms.

Qualifications

• A bachelor’s degree in marketing or related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools. (i.e., Google Analytics)
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Previous direct work-related experience is preferred but not required in this field.

Employee Benefits

• Comprehensive benefits packages available for both part and full-time employees!
• Paid Time Off (PTO) benefits begin to accrue on day one!
• Retirement Plan with matching dollars available!
• Two wellness center facilities that employees are eligible to use free of charge & a minimal fee for spouses!
• Many Employer Sponsored Events held throughout the year to celebrate our employees!

Why Upland Hills Health

Upland Hills Health (UHH) consistently ranks as a very high performing health care institution in Southwestern Wisconsin. Located just 40 minutes from Madison, WI and as well from Dubuque, IA, the area is surrounded by wonderful communities and beautiful scenery. For over 100 years, Upland Hills Health has been dedicated to the promise of offering the highest standard of healthcare. Our community-minded staff emphasizes providing quality, comprehensive healthcare while offering a comfortable, neighborly welcome to everyone who walks through our doors. Here, neighbors care for neighbors!