Director, Brand Insights - Rare Disease Launch Leader

Otsuka America Pharmaceutical Inc.; Austin (TX); Remote; USD 186,000 - 279,000; Full time

Job summary

Otsuka America Pharmaceutical Inc. seeks a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US rare-disease asset.

This leadership role drives insights that shape brand decisions and launch readiness across Marketing, Field, Medical, and Global teams. The role requires evidence-based thinking, budget ownership, and strong cross-functional collaboration to deliver actionable insights that improve patient outcomes and market access.

Qualifications

• Min 10 years in customer insights and analytics in pharma or related consulting.
• Rare disease experience required; immunology, neurology, nephrology, oncology a plus.
• 3+ years leading a team in US launches and inline phases.

Responsibilities

• Lead primary market research and competitive intelligence for the relevant asset.
• Own business analytics and performance management to drive brand decisions.
• Develop and manage the insight plan and budget for the asset.
• Collaborate cross-functionally with Marketing, Sales, Medical Affairs, and Global teams.

Job description

Otsuka America Pharmaceutical Inc. seeks a Director of Brand Insights to lead primary market research, competitive intelligence, and analytics for a US rare-disease asset.

This leadership role drives insights that shape brand decisions and launch readiness across Marketing, Field, Medical, and Global teams. The role requires evidence-based thinking, budget ownership, and strong cross-functional collaboration to deliver actionable insights that improve patient outcomes and market access.