Director, Brand Insights — Rare Disease Launch Strategy

Otsuka America Pharmaceutical Inc.; Boston (MA); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive medical benefits

401(k) matching

Paid time off

Disability insurance

Job summary

Otsuka America Pharmaceutical Inc. seeks a Director, Brand Insights to lead the primary market research, competitive intelligence and analytics for a US Rare Disease asset. The role supports launch preparation and acts as a player/coach to drive actionable insights that inform brand strategy and performance.

The incumbent will own the insight plan, manage budget and resources, and collaborate with Marketing, Sales and Medical Affairs to deliver insights that address patient and customer needs.

Qualifications

• Bachelor’s degree in business, statistics, economics, life sciences, computer science, or a related field.
• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical. Experience in immunology, neurology, nephrology, oncology a plus.
• Experience driving insights in both the launch and inline phase in the United States.
• Minimum of 3 years leading a team.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the asset.
• Develop and own the insight plan and manage related budget and resources.
• Collaborate with brand teams, Market Access Marketing, Sales, and Medical Affairs to influence decisions.

Skills

Analytical skills

Insights generation

Data integration

Leadership

Budget ownership

Cross-functional collaboration

Communication

Relationship building

Education

Bachelor's degree in Business/Statistics/Economics/Life Sciences/CS

10+ years in customer insights and analytics in pharma or consulting

Rare disease experience

3+ years leading a team

Job description

Otsuka America Pharmaceutical Inc. seeks a Director, Brand Insights to lead the primary market research, competitive intelligence and analytics for a US Rare Disease asset. The role supports launch preparation and acts as a player/coach to drive actionable insights that inform brand strategy and performance.

The incumbent will own the insight plan, manage budget and resources, and collaborate with Marketing, Sales and Medical Affairs to deliver insights that address patient and customer needs.