Brand Insights Director: Rare Disease Launch Leader

Otsuka America Pharmaceutical Inc.

Boston (MA)

Remote

USD 186,000 - 279,000

Full time

14 days+
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Benefits offered by this job

Medical insurance
Dental insurance
Vision insurance
401(k) match
Tuition reimbursement
Paid holidays
Paid time off

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead the primary market research, competitive intelligence, and analytics for the US Rare Disease asset, with a focus on launch preparation.

This leader will function as player/coach, shaping actionable insights that inform brand strategy and patient/customer needs. You will develop and own the insight plan, manage budget and resources, and partner across Brand, Market Access, Field Enablement, Sales, Medical Affairs,

Qualifications

  • Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
  • Rare disease experience is critical; immunology/neurology/nephrology/oncology a plus.
  • Experience driving insights in both launch and inline phase in the United States.
  • Minimum of 3 years leading a team.
  • Bachelor’s degree in business, Statistics, Economics, Life Sciences, Computer Science, or a related field.

Responsibilities

  • Lead primary market research, competitive intelligence, and business analytics for the relevant rare asset, with a focus on launch preparation.
  • Develop and own the insight plan for the asset while managing the related budget and resources to drive execution.
  • Collaborate with the relevant asset brand team, Market Access Marketing, Field Enablement, Sales, Medical Affairs, Field Enablement and Global partners.
  • Generate insights that influence business decisions and drive brand performance in the US.
  • Lead and mentor the insights team, fostering cross-functional collaboration.

Skills

Strong analytical skills
Data integration (primary & secondary)
People management & budgeting
Rare disease launch experience
Secondary data knowledge (prescription

Education

Bachelor’s degree in Business/Statistics/Economics/Life Sciences/Computer Science

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director, Brand Insights to lead the primary market research, competitive intelligence, and analytics for the US Rare Disease asset, with a focus on launch preparation.

This leader will function as player/coach, shaping actionable insights that inform brand strategy and patient/customer needs. You will develop and own the insight plan, manage budget and resources, and partner across Brand, Market Access, Field Enablement, Sales, Medical Affairs,

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