Director, Brand Experience

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 121,315 - 194,220; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401K plan

Flexible time off

Tuition reimbursement

Job summary

A marketing agency is seeking a Director, Brand Experience to oversee planning and execution of media campaigns. This role requires over 8 years of media planning experience and strong management skills to build client relationships and lead teams. The director will contribute to brand strategy and ensure strategic media recommendations align with client objectives. The ideal candidate should possess excellent communication skills and a strong understanding of analytics. This position offers a comprehensive benefits package and a competitive salary range.

Qualifications

• 8+ years of media planning experience.
• Previous management experience required.
• Ability to plan campaigns strategically to meet client goals.
• Strong analytics skills to inform planning.

Responsibilities

• Oversee media campaign planning across channels.
• Build and maintain relationships with clients and teams.
• Deliver strategies and ensure implementation.
• Lead day-to-day client interactions and team management.

Skills

Media planning experience

Management experience

Strategic campaign planning

Analytics understanding

Client presentations

Media process improvements

Portfolio management

Excellent communication

Job description

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Director, Brand Experience oversees the planning of all media campaigns across channels for a specific client. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
• Apply your experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategiesand work with internal groups to lead business case development
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are performed in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

• 8+ years of media planning experience
• Previous management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and complete campaigns to align with clients’ strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $121,315- $194,220 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/04/2026.

All your information will be kept confidential according to EEO guidelines.

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