Brand Experience Director — Audience Strategy

Publicis Collective; New York (NY); On-site; USD 121,315 - 194,220; Full time

Benefits offered by this job

Medical coverage

Dental and vision plans

401K

Job summary

Publicis Collective in New York is seeking a Director, Brand Experience to lead audience-first strategies for client media campaigns. This leadership role focuses on blending data-driven insights with robust media strategies.

The ideal candidate will have over 8 years of experience in media and consumer research, along with strong project management and analytical skills. Benefits include comprehensive medical coverage and flexible time off.

Qualifications

• 8+ years of experience in media, consumer research, insights or audiences.
• Experience with third-party desk research, quantitative surveys, and qualitative work.
• Excellent communication skills with the ability to build strong relationships.

Responsibilities

• Translate client goals into actionable audience via data solutions.
• Lead team in client interactions around data and audience signals.
• Build audience insights to drive complete media strategies.

Skills

Media strategy

Consumer research

Analytical skills

Relationship building

Project management

Education

8+ years in media, consumer research, or insights

Tools

Adtech/Martech tools

Syndicated research tools (eMarketer, comScore)

Job description

Publicis Collective in New York is seeking a Director, Brand Experience to lead audience-first strategies for client media campaigns. This leadership role focuses on blending data-driven insights with robust media strategies.

The ideal candidate will have over 8 years of experience in media and consumer research, along with strong project management and analytical skills. Benefits include comprehensive medical coverage and flexible time off.