Director, Brand & Consumer Communications - Culture-Driven

Tubi; Los Angeles (CA); Híbrido; USD 161 000 - 229 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/Dental/Vision Insurance

401(k) Plan

Paid Time Off

Resumo da oferta

Tubi is seeking a Director of Consumer & Brand Communications to shape how the platform enters culture. Hybrid role in Los Angeles or New York, requiring 2–3 days in the office and travel.

You will own strategy across brand, consumer, and platform storytelling, working with Brand, Product, Social, Content, and agencies to craft stories that resonate with audiences. You will lead narrative development, identify cultural moments, and translate product innovations into compelling consumer stories,

Qualificações

• 10+ years in consumer communications, cultural marketing, or related fields.
• Proven earned-first ideas and consumer campaigns that sparked conversation.
• Strong instinct for entertainment, creators, fandoms and audience discovery.
• Excellent news judgment and ability to identify what makes an idea interesting.
• Fluent across traditional earned media and newer influence channels.
• Ability to translate product innovation into human, accessible stories.

Responsabilidades

• Shape Tubi's consumer and brand narrative across platforms.
• Develop and lead strategies translating brand, audience and business priorities into stories.
• Collaborate with Brand and cross-functional teams from early campaign stages.
• Identify cultural insights and earned premises before execution.
• Originate earned-first ideas that generate talkable content and discussions.
• Lead integrated campaigns and measure success beyond clips and impressions.
• Translate product and platform innovations into compelling consumer stories.
• Build relationships with media, creators, newsletters, and emerging voices.

Conhecimentos

Storytelling

Strategic writing

Earned media

Agency management

Cross-functional collaboration

Cultural insights

Descrição da oferta de emprego

Tubi is seeking a Director of Consumer & Brand Communications to shape how the platform enters culture. Hybrid role in Los Angeles or New York, requiring 2–3 days in the office and travel.

You will own strategy across brand, consumer, and platform storytelling, working with Brand, Product, Social, Content, and agencies to craft stories that resonate with audiences. You will lead narrative development, identify cultural moments, and translate product innovations into compelling consumer stories,