Director, Consumer & Brand Communications

Tubi, Inc.; New York (NY); Hybrid; USD 161,000 - 229,000; Full time

Benefits offered by this job

Annual discretionary bonus

Long-term incentive plan

Medical/dental/vision insurance

401(k) plan

Paid time off

Job summary

Tubi, Inc. is seeking a Director ofConsumer & Brand Communications to shape how the platform appears in culture, directing strategy across brand, consumer and platform storytelling.

You’ll work with Brand, Product, Social, Content and other partners to craft stories before campaigns are formed, ensuring earned attention travels through journalists, creators, communities, and social conversations. The role ishybrid, based in Los Angeles or New York, with a 2–3 day in-office travel requirement.

Qualifications

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields.
• Proven track record of earned-first ideas and consumer campaigns that sparked conversation.
• Strong cultural instincts around entertainment, creators, fandoms and audience discovery.
• Excellent news judgment and understanding of what makes ideas interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence with a view on evolving communications.
• Ability to translate product innovation and technology features into human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.

Responsibilities

• Shape Tubi's consumer and brand narrative; develop and lead communications strategies aligned with brand, audience, and business priorities.
• Partner with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify cultural insights and earned premises before execution to answer What’s the story? Why now? Why Tubi?
• Originate earned-first ideas that can break through and travel across journalists, creators, communities, and social conversations.
• Build a proactive and reactive culture strategy to ensure Tubi remains an active participant in culture.
• Lead consumer-facing product storytelling by translating product and platform innovation into compelling consumer narratives.
• Connect new features into broader shifts in how people discover, watch, and share entertainment.
• Expand earned media beyond traditional outlets across creators, newsletters, podcasts, and communities.
• Measure success beyond clips and impressions; collaborate with research, analytics, and finance to guide storytelling.

Skills

Consumer communications

Public relations

Storytelling

Agency management

Cross-functional collaboration

Strategic writing

Job description

Director, Consumer & Brand Communications

About the Role:

Tubi is looking for a Director, Consumer & Brand Communications to help shape how one of the fastest-growing entertainment platforms shows up in culture.

Reporting to the VP, Communications, this leader will own communications strategy across Tubi's brand, consumer, and platform storytelling: connecting what Tubi is building and marketing to the conversations, communities, and cultural moments that matter to audiences.

We're looking for someone who can move fluidly between strategy and creativity, planned campaigns and real-time culture, earned media and emerging forms of influence. Someone who asks, "Why would anyone care?" and "What is uniquely Tubi about this?" before "What's the PR plan?" Someone who can work upstream with Brand, Product, Social, Content, and other partners to help find the story before the campaign is formed.

The right person deeply understands how earned attention works today. They know how to tell a story that can travel through journalists, creators, communities, social conversation, partnerships, and unexpected cultural moments: and how those channels can work together to change what people understand about a brand.

This is a hybrid role based out of our Los Angeles or New York office. You must be willing to travel to ouroffice 2-3 days/week.

What You'll Do:

• Shape Tubi's consumer and brand narrative. Develop and lead communications strategies that translate Tubi's brand, audience, and business priorities into stories people care about.
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins, helping answer, "What's the story?" "Why now?" "Why Tubi?"
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention.
• Lead consumer-facing product storytelling by translating Tubi's product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment.
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.
• Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices.
• Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation.
• Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
• Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative.
• Measure what matters and define success beyond clips and impressions.

Your Background:

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields, ideally spanning entertainment, technology, media, or consumer brands.
• A track record of developing and executing earned-first ideas and consumer campaigns that generated conversation, not just coverage.
• Strong cultural instincts and curiosity about entertainment, creators, fandoms, and how audiences discover and share what they love.
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence, with a point of view on how communications is changing.
• Ability to translate product innovation and technology features into accessible, human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn't there.

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, long-term incentive plan, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.

High cost labor markets such as but not limited to Los Angeles, New York City, and San Francisco

$160,500 - $229,300 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here ,covers the majority of all US employee benefits.The following distinctions below outline the differences between the Tubi and FOXbenefits:

• For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
• For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
• For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX's short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
• For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.

About Tubi:

Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.