Director, Culture-Driven Brand & Consumer Communications

Tubi; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare Coverage

Competitive Compensation

Family Support

Wellness Programs

Continuing Education

Financial Support

Job summary

Tubi is seeking a Director, Consumer & Brand Communications to shape how the platform shows up in culture. This leader will own communications strategy across brand, consumer, and platform storytelling, coordinating with Brand, Product, Social, and Content to find the story before the campaign is formed.

The role emphasizes turning product innovations into engaging consumer narratives, partnering with cross-functional teams, and driving earned media strategy in real-time culture.

Qualifications

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields.

Responsibilities

• Shape earned-first ideas and consumer campaigns that generate conversation, not just coverage.
• Lead consumer-facing product storytelling translating product features into human narratives.
• Partner with Brand, Product, Social, Content to align campaigns with cultural moments.
• Manage and guide agencies to deliver strategic briefs and effective work.
• Develop and scale an integrated campaign approach across the One Tubi Marketing team.

Skills

Storytelling

Public relations

Cultural marketing

Strategic writing

Agency management

Media relations

Earned media

Cross-functional collaboration

Job description

Tubi is seeking a Director, Consumer & Brand Communications to shape how the platform shows up in culture. This leader will own communications strategy across brand, consumer, and platform storytelling, coordinating with Brand, Product, Social, and Content to find the story before the campaign is formed.

The role emphasizes turning product innovations into engaging consumer narratives, partnering with cross-functional teams, and driving earned media strategy in real-time culture.