Culture-Driven Brand Communications Director

Tubi; New York (NY); Hybrid; USD 161,000 - 229,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Paid time off

Flexible time off policy

Long-term incentive plan

Annual discretionary bonus

Wellness reimbursement

Job summary

Tubi is seeking a Director, Consumer & Brand Communications to shape how the platform shows up in culture. Based in LA or NY, this hybrid role partners with Brand, Product, Social, and Content to align storytelling with business priorities and cultural moments.

You will lead strategy across brand and consumer narratives, craft earned-first ideas, and guide agencies to work that travels across journalists, creators, and communities.

Qualifications

• 10+ years of experience in consumer communications, public relations, cultural marketing, or related fields.
• Track record of earned-first ideas and campaigns that generated conversation.
• Strong cultural instincts and curiosity about entertainment, creators, fandoms.
• Excellent news judgment and an intuitive understanding of what makes an idea interesting to journalists and consumers.
• Fluency across traditional earned media and newer channels of influence.
• Ability to translate product innovation and technology features into accessible, human stories.
• Strong storytelling and strategic writing skills.
• Experience leading agency partners through ambiguity, competing priorities, and fast-moving news cycles.
• Collaborative instincts and the confidence to challenge ideas constructively when the earned premise isn’t there.

Responsibilities

• Shape Tubi’s consumer and brand narrative. Develop and lead communications strategies that translate Tubi’s brand, audience, and business priorities into stories people care about.
• Help build a consistent external understanding of what makes Tubi differentiated and why it matters now.
• Partner closely with Brand and cross-functional teams at the earliest stages of campaign development.
• Identify the cultural insights and earned premises before execution begins, helping answer, “What’s the story?” “Why now?” “Why Tubi?”
• Originate and shape earned-first ideas that can break through: distinguish between an activation that can generate content and an idea press and fans will actually talk about.
• Help ensure Tubi is an active and ongoing participant in culture by building a disciplined approach to proactive and reactive cultural opportunities.
• Identify moments where Tubi has the right to participate in the conversation and move quickly alongside Social, Brand, Talent, and Agency Partners to turn those opportunities into meaningful attention.
• Lead consumer-facing product storytelling by translating Tubi’s product and platform innovation into compelling consumer stories.
• Connect new features and experiences into broader shifts in how people discover, watch, and share entertainment.
• Expand the definition of earned media at Tubi in order to continually evolve where and how Tubi earns attention.
• Develop relationships and ideas across traditional consumer and entertainment media as well as creators, newsletters, Substack, podcasts, communities, and emerging cultural voices.
• Turn audience insights into storytelling by working with research, analytics, and finance teams to identify behaviors, trends, and data that can fuel consumer narratives and fan participation.
• Lead agencies toward better work by setting clear strategic briefs and expectations for agency partners.
• Help build integrated campaigns across One Tubi Marketing team so consumer storytelling contributes to a larger, coherent Tubi narrative.
• Measure what matters and define success beyond clips and impressions.

Skills

Consumer communications

Public relations

Cultural marketing

Storytelling & writing

Cross-functional collaboration

Job description

Tubi is seeking a Director, Consumer & Brand Communications to shape how the platform shows up in culture. Based in LA or NY, this hybrid role partners with Brand, Product, Social, and Content to align storytelling with business priorities and cultural moments.

You will lead strategy across brand and consumer narratives, craft earned-first ideas, and guide agencies to work that travels across journalists, creators, and communities.