Director, Brand, Community & Creative Marketing

Hubbard Broadcasting Inc.; Rochester (MN); Sur place; USD 65 000 - 70 000; Plein temps

Résumé du poste

KAAL ABC 6 News in Rochester, MN seeks a Marketing, Community & Creative Services Director to lead marketing, community outreach, events, brand management, and creative services. The role requires strong storytelling, relationship-building, and cross-team collaboration across TV, digital, social, and community platforms.

The ideal candidate will drive campaigns, manage budgets, and oversee promotional materials while partnering with News, Sales, and Digital teams to grow audience engagement and

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
• Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
• Strong writing, communication, and project management skills.
• Must be able to shoot video and edit projects.
• Demonstrated ability to manage multiple projects and deadlines.

Responsabilités

• Lead planning, coordination, and execution of station community outreach initiatives, partnerships and events.
• Serve as primary liaison between KAAL and nonprofits, civic orgs, schools, businesses and community groups.
• Develop and maintain strategic partnerships to enhance KAAL's visibility and impact.
• Identify and secure opportunities for station participation in events and campaigns.
• Coordinate signature station initiatives including drives and awareness campaigns.
• Represent KAAL at community events with a professional presence.
• Collaborate with News leadership to identify community-focused stories.

Connaissances

Strong writing

Communication

Project management

Video shooting

Video editing

Social media proficiency

Formation

Bachelor's degree in Marketing/Communications/PR/Broadcasting/Journalism

Outils

Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, After Effects)

Microsoft Office

Description du poste

KAAL ABC 6 News in Rochester, MN seeks a Marketing, Community & Creative Services Director to lead marketing, community outreach, events, brand management, and creative services. The role requires strong storytelling, relationship-building, and cross-team collaboration across TV, digital, social, and community platforms.

The ideal candidate will drive campaigns, manage budgets, and oversee promotional materials while partnering with News, Sales, and Digital teams to grow audience engagement and