Director, Brand, Community & Creative Services

Reelz; Rochester (MN); Presencial; USD 65.000 - 70.000; Jornada completa

Descripción de la vacante

KAAL ABC 6 News, a Hubbard Broadcasting station in Rochester, MN, is seeking a Marketing, Community & Creative Services Director. The role leads marketing, community engagement, events, brand management, and creative services to strengthen connections with local communities across TV, digital, social, and events.

The ideal candidate builds relationships, crafts compelling stories, and develops impactful promotional campaigns while aligning with News, Sales, and Digital teams.

Formación

• Bachelor’s degree in Marketing, Communications, Public Relations, Broadcasting, Journalism, or related field preferred.
• Two or more years of experience in marketing, creative services, community relations, event management, media, or related field.
• Strong writing, communication, and project management skills.
• Must be able to shoot video and edit projects.
• Demonstrated ability to manage multiple projects and deadlines.
• Experience building relationships with community organizations and stakeholders.
• Proficiency with social media platforms and Microsoft Office applications.
• Ability to work flexible hours, including evenings and weekends, as needed for community events and station activities.

Responsabilidades

• Lead planning, coordination, and execution of station community outreach initiatives, partnerships, and events.
• Serve as liaison between KAAL and local nonprofits, civic organizations, schools, businesses, and community groups.
• Develop and maintain strategic partnerships to enhance KAAL's visibility and community impact.
• Identify and secure opportunities for station participation in local events and fundraising campaigns.
• Coordinate signature station initiatives including food drives, toy drives, school supply drives, and awareness campaigns.
• Represent KAAL at community events with professional station presence.
• Collaborate with News leadership to identify and promote community-focused stories and initiatives.
• Manage the Creative Services function, maintaining KAAL's brand across platforms and producing on-air promos.
• Coordinate photography, video production, talent appearances, and promotional shoots.
• Partner with News, Sales, and Digital teams to create marketing campaigns that drive engagement and revenue.
• Oversee creation of station collateral materials and track campaign performance.
• Manage department budgeting and planning.

Conocimientos

Strong writing

Project management

Communication

Multitasking

Social media

Educación

Bachelor's degree in Marketing/Communications/Public Relations/Broadcasting/Journalism

Herramientas

Adobe Creative Suite

Premiere Pro

Photoshop

Illustrator

After Effects

Microsoft Office

Descripción del empleo

KAAL ABC 6 News, a Hubbard Broadcasting station in Rochester, MN, is seeking a Marketing, Community & Creative Services Director. The role leads marketing, community engagement, events, brand management, and creative services to strengthen connections with local communities across TV, digital, social, and events.

The ideal candidate builds relationships, crafts compelling stories, and develops impactful promotional campaigns while aligning with News, Sales, and Digital teams.