Director, Commerce

Omnicom Media; New York (NY); On-site; USD 150,000 - 160,000; Full time

Job summary

Omnicom Media in New York is seeking a Director, Commerce to lead the client’s eCommerce and in-store Shopper initiatives. You will manage an internal team, drive spend optimization with retailers, and partner with Planning to deliver omnichannel brand solutions.

The role requires deep data literacy, a track record in retail media, and strong client-facing skills to educate clients on evolving platforms and regulatory considerations in beauty marketing.

Qualifications

• 8–10 years total CPG/Media industry experience (eCommerce or traditional)
• Proven track record in the eCommerce/retail/shopper space
• Interest in the beauty industry and knowledge of mass retailer media
• Strong data literacy and ability to translate insights into client strategies
• Experience leading eretail/ecomm/shopper projects with creative agencies/partners
• Comfort using Excel, Power BI, and Tableau to inform decisions
• Client-facing experience and ability to educate clients on complex topics

Responsibilities

• Lead the strategy and execution of the client’s eCommerce and Shopper (in-store) business
• Lead the internal team who will support the execution
• Fuel negotiation to optimize spend with retailers and partners
• Partner with Strategic Planning teams for holistic omnichannel brand solutions
• Educate clients on regulatory aspects of beauty marketing across levels
• Define platform standards and share best practices within the Global team
• Collaborate with creative/production partners and measurement teams

Skills

Data analytics

Client facing

Strategic consulting

Ecommerce strategy

Retail media

Cross-functional leadership

Education

Bachelor's degree in Business, Marketing, or Management & Entrepreneurship

Tools

Excel

Power BI

Tableau

Nielsen

IRI

PacVue

Profitero

Job description

Director, Commerce (New York)

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L'Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

Overview

We are hiring for a Director, Commerce that can demonstrate thought leadership with clients by developing and presenting client industry market research findings, eCommerce search trends, eCommerce growth areas, and new models to consider will be important.

As partnerships are key to innovation, this person will be a strategic consultant for the client when reviewing their strategy for display and retail search partners. Being a retail leader of the agency team and stewarding the daily client commerce lead relationships. They will forge new paths in working with (and breaking down barriers with) the walled gardens. The candidate will also bring forth thoughts on new ways to measure commerce-based campaigns beyond immediate return on ad spend.

Responsibilities

The candidate has strong data literacy and eagerly stays current on the evolving landscape. They can synthesize knowledge and views across subject matters experts to help develop data strategies and POV’s on emerging platforms.

• Lead the strategy and execution of the client’s eCommerce and Shopper (in-store) business
• Lead the internal team who will support the execution
• Bringing eCommerce & retail experience, working closely client teams to fuel negotiation to get the most effective use of spend
• Partner with Strategic Planning teams to deliver holistic, omnichannel brand solutions
• Interface with and provide education to clients at all levels and become a subject matter expert on the regulatory aspects of beauty marketing
• Define platform standards and share best practices actively in Global community
• Integrate with closely with creative and production partners
• Collaborate with Marketing Science/measurement Integration

Qualifications

• Minimum of 8-10 years total CPG/Media industry experience (eCommerce or traditional)
• Proven track record & experience in the eCommerce/retail/shopper space
• Preference for knowledge or experience, more importantly interest in the beauty industry
• Previous experience working with mass retailer media
• Deep interest in understanding the client’s business
• Curiosity to identify and deliver “what’s next” for clients – making the future happen now
• Strong knowledge of connected commerce operations – inclusive of both brand and performance-based marketing
• Aptitude and experience with data and analytics – an ability to understand the language, pull in the right resources as needed, and an eagerness to learn while understanding nuances across countries and targets
• Experience leading eretail/ecomm/shopper projects with creative agencies/partners
• See the big picture and dive into details as needed
• Must have day to day experience with using Excel, Power BI, and Tableau
• Preferred experience with Nielsen, IRI, PacVue and Profitero
• Hands-on retail media experience
• Client facing experience
• Bachelor's degree (preferably in Business, Marketing, or Management & Entrepreneurship)

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.

For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

$150,000 - $160,000 USD

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$150,000 - $160,000 USD