Director, Media Strategy

Marketbridge; Boston (MA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Time Off

Health Benefits

Financial Security

Growth & Learning

Tech Perks

Job summary

Marketbridge, a leading B2B marketing agency in the Boston area, seeks a Director of Media Strategy to lead the development and execution of integrated media strategies for enterprise clients. You will work with cross-functional teams to build best-in-class campaigns that deliver measurable business results and strengthen client partnerships.

The role requires 8+ years in media strategy and hands-on experience with programmatic platforms like The Trade Desk and DV360, along with strong

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in media strategy, planning, and buying, preferably in an agency.
• Strong experience developing and executing media strategies for B2B clients.

Responsibilities

• Develop comprehensive B2B media strategies aligned with client objectives and business goals.
• Translate broader marketing strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, and trade publications.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Lead or support client conversations related to media strategy, planning, and optimization.
• Oversee media budgets, vendor relationships, and negotiations to maximize value.
• Guide and mentor media team members and foster cross-functional collaboration.

Skills

Media strategy

Media planning

Media buying

Client communication

Team leadership

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Job description

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.

Who We're Looking For

If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring strong B2B media experience, this may be the role for you.

What You’ll Be Doing

Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.

Key Responsibilities

Media Strategy and Planning

• Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
• Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
• Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
• Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
• Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives.

Campaign Execution and Optimization

• Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy.
• Support in-platform campaign management and optimization when required.
• Review campaign performance and use data and insights to identify optimization opportunities.
• Help establish campaign measurement frameworks, key performance indicators, and reporting approaches.
• Ensure learnings and performance insights are incorporated into future planning and recommendations.

Client Partnership

• Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations.
• Lead or support client conversations related to media strategy, planning, campaign performance, and optimization.
• Present media plans, results, insights, and recommendations with clarity and confidence.
• Build a strong understanding of each client’s business, industry, audiences, and competitive landscape.
• Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships.

Vendor and Budget Management

• Build and maintain strong relationships with B2B media vendors and platform partners.
• Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs.
• Support media negotiations and work to secure appropriate rates, placements, and added value.
• Oversee media budgets and ensure investments are allocated and managed responsibly.
• Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences.

Team Leadership and Collaboration

• Provide guidance, mentorship, and strategic direction to media team members.
• Review media plans and recommendations to ensure strategic quality, accuracy, and alignment.
• Support the professional development and growth of junior and mid-level team members.
• Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams.
• Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
• 8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
• Strong experience developing and executing media strategies for B2B clients.
• Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
• Experience working with The Trade Desk, DV360, or comparable programmatic platforms.
• Experience managing substantial media budgets and working with media vendors and platform partners.
• Strong analytical skills and experience interpreting media performance data and reporting.
• Experience leading client presentations and providing strategic media recommendations.
• Previous experience mentoring, managing, or providing direction to media professionals.
• Excellent communication, presentation, and relationship-management skills.
• Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment.
• A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.

Our Culture & Our Core Values

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

How we work together matters just as much as the work itself. Our values shape how we operate day to day.

• Be Kind – treating teammates with respect and showing up for one another.
• Be Open – reflecting how we collaborate, share perspectives, and give clear, honest feedback.
• Be Real – speaking to a culture of authenticity, where people can speak up and be themselves.
• Be Brave – pushing us to challenge assumptions, think critically, and pursue ideas that lead to real results.

You’ll join a collaborative team focused on solving real problems for complex clients. From day one you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.

Benefits & Perks

• Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus we’re closed from Christmas to New Year’s so you can fully unplug.
• Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
• Financial Security – 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
• Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career.
• Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.

Note: This position requires candidates to be in Canada or the US without visa sponsorship. Marketbridge is an Equal Opportunity Employer.

We aim to offer competitive and fair compensation based on experience, location, and market benchmarks. The salary range for this role is $100k-$140k.