Director, B2B Data & Revenue Analytics

WPROMOTE; United States; Remote; USD 140,000 - 160,000; Full time

Benefits offered by this job

Remote-first culture

Unlimited PTO

Extended Winter Break

Flexible schedules

Work from anywhere

100% paid parental leave

401(k) matching

Insurance: medical/dental/vision/life

Pet insurance

Sponsored life insurance

Short-term disability

Class Pass credits

Job summary

Wpromote is seeking a role that owns marketing measurement from click to pipeline to revenue, bridging tracking, marketing operations, CRM, and analytics. You will ensure data is captured at source, passed cleanly through systems, and tied to pipeline amid revenue reporting.

The role requires hands-on tagging, dataLayer, UTMs, and QA processes; you will work with engineering, analytics, and sales to maintain accurate measurement and resolve discrepancies.

Qualifications

• Experience in B2B or demand generation measurement.

Responsibilities

• Owning end-to-end measurement of marketing’s impact on pipeline and revenue.

Skills

Measurement strategy

B2B marketing analytics

GA4

Marketing automation

CRM integration

Tag Manager

Data quality

QA processes

Handoff ownership

UTM governance

Attribution knowledge

Cross-functional collaboration

Problem solving

Communication

Tools

Salesforce

HubSpot

Marketo

Pardot

Demandbase

6sense

Job description

Wpromote is seeking a role that owns marketing measurement from click to pipeline to revenue, bridging tracking, marketing operations, CRM, and analytics. You will ensure data is captured at source, passed cleanly through systems, and tied to pipeline amid revenue reporting.

The role requires hands-on tagging, dataLayer, UTMs, and QA processes; you will work with engineering, analytics, and sales to maintain accurate measurement and resolve discrepancies.