Director, Audit Campaigns & Activation

Thomson Reuters; Eagan (MN); Híbrido; USD 180.000 - 260.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Flexible work-life balance

Career development

Descripción de la vacante

Thomson Reuters seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio. You will translate product strategy into multi-channel campaigns that build awareness, generate demand, and drive pipeline in the mid-market segment.

You will own the campaign calendar, manage a team of campaign managers, and partner with product marketing, brand, and sales enablement to ensure messaging is on-brand and results-driven.

Formación

• 15+ years of progressive B2B marketing experience at director or senior manager level.
• Ability to translate strategy into executable, measurable campaigns with clear metrics.
• Analytical mindset with hands-on measurement, attribution, and analytics.
• Excellent writer/editor across long-form content, emails, web copy.
• Experience in B2B, professional services, or financial services (tax, accounting, audit).
• Ability to balance strategy with execution over time and scope.
• Strong interpersonal and cross-functional collaboration skills.

Responsabilidades

• Build integrated campaign plans aligned with the annual marketing plan and priorities.
• Lead cross-channel activation across demand generation, ABM, digital, events, email, content, and enablement.
• Translate positioning into channel-ready messaging and briefs.
• Own the campaign calendar, dependencies, and cross-team resourcing; manage timelines across launches.
• Define measurement frameworks, track funnel and pipeline contribution, refine future campaigns.
• Partner with marketing and product teams to align priorities and surface trade-offs to leadership.
• Establish campaign playbooks, templates, governance, and AI-enabled tooling integration.
• Manage external vendors and agencies to targets.
• Lead, coach, and develop campaign managers and specialists.

Conocimientos

Strategic marketing leadership

Campaign measurement & analytics

Cross-functional collaboration

Excellent writing & editing

B2B marketing experience

Channel activation

Ability to translate strategy into TLP

Herramientas

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Descripción del empleo

Thomson Reuters seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio. You will translate product strategy into multi-channel campaigns that build awareness, generate demand, and drive pipeline in the mid-market segment.

You will own the campaign calendar, manage a team of campaign managers, and partner with product marketing, brand, and sales enablement to ensure messaging is on-brand and results-driven.