Director, Audit Campaign Strategy & Activation

Thomson Reuters; Eagan, Frisco, Ann Arbor (MN, TX, MI); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid work schedule

Flex My Way policies

Career development & training

Mental health days

Tuition reimbursement

401(k) with company match

Employee stock purchase plan

Job summary

Thomson Reuters Corp. in the United States seeks a Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio in the mid-market segment.

You will own the campaign calendar, drive multi-channel activation, and partner with product marketing to translate positioning into channel-ready messaging. The role requires 15+ years of B2B marketing leadership, strong analytics, excellent writing, and the ability to inspire a team of campaign

Qualifications

• 15+ years of progressive B2B marketing leadership experience at director/senior manager level.
• Ability to translate product strategy into executable campaigns with measurable outcomes.
• Strong analytical mindset with experience using attribution and analytics to drive decisions.
• Excellent writing and editorial judgment across formats.

Responsibilities

• Build integrated campaign plans aligned with the marketing plan.
• Lead cross-channel activation across demand gen, ABM, digital, events, email, and content.
• Translate product positioning into channel-ready messaging and briefs.
• Own the campaign calendar and manage timelines across launches.
• Define measurement frameworks and track funnel and pipeline impact.
• Partner with marketing and product teams to align priorities for leadership.
• Develop playbooks, templates, and governance; integrate AI-enabled tooling.
• Manage external vendors and budgets to targets.
• Coach and develop campaign managers and specialists.

Skills

Campaign planning

Data-driven decision making

Cross-functional leadership

Excellent writing/editing

Communication skills

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Job description

Thomson Reuters Corp. in the United States seeks a Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio in the mid-market segment.

You will own the campaign calendar, drive multi-channel activation, and partner with product marketing to translate positioning into channel-ready messaging. The role requires 15+ years of B2B marketing leadership, strong analytics, excellent writing, and the ability to inspire a team of campaign