Director, Audit Campaign Planning and Activation

Thomson Reuters; Eagan (MN); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Hybrid work model

Flexible work-life balance

Career development

Job summary

Thomson Reuters seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio. You will translate product strategy into multi-channel campaigns that build awareness, generate demand, and drive pipeline in the mid-market segment.

You will own the campaign calendar, manage a team of campaign managers, and partner with product marketing, brand, and sales enablement to ensure messaging is on-brand and results-driven.

Qualifications

• 15+ years of progressive B2B marketing experience at director or senior manager level.
• Ability to translate strategy into executable, measurable campaigns with clear metrics.
• Analytical mindset with hands-on measurement, attribution, and analytics.
• Excellent writer/editor across long-form content, emails, web copy.
• Experience in B2B, professional services, or financial services (tax, accounting, audit).
• Ability to balance strategy with execution over time and scope.
• Strong interpersonal and cross-functional collaboration skills.

Responsibilities

• Build integrated campaign plans aligned with the annual marketing plan and priorities.
• Lead cross-channel activation across demand generation, ABM, digital, events, email, content, and enablement.
• Translate positioning into channel-ready messaging and briefs.
• Own the campaign calendar, dependencies, and cross-team resourcing; manage timelines across launches.
• Define measurement frameworks, track funnel and pipeline contribution, refine future campaigns.
• Partner with marketing and product teams to align priorities and surface trade-offs to leadership.
• Establish campaign playbooks, templates, governance, and AI-enabled tooling integration.
• Manage external vendors and agencies to targets.
• Lead, coach, and develop campaign managers and specialists.

Skills

Strategic marketing leadership

Campaign measurement & analytics

Cross-functional collaboration

Excellent writing & editing

B2B marketing experience

Channel activation

Ability to translate strategy into TLP

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Job description

Job Description

Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Audit Campaign Planning & Activation to lead the planning and execution of integrated marketing campaigns for Thomson Reuters' Audit product portfolio. This leader turns product and marketing strategy and positioning into campaigns that drive creates awareness, captures demand and converts demand into pipeline, in our mid-market segment. The role owns the campaign calendar from brief through campaign launch and optimization. This role manages a team of people who will execute the campaign directly or indirectly (through functional support teams).

Key Responsibilities

• Campaign strategy and planning: Build integrated campaign plans that align with the annual marketing plan and strategic priorities, including objectives, audiences, messaging architecture, channel mix, and success metrics.
• Activation across channels: Lead execution across demand generation, account-based marketing, digital, events, email, content, and sales enablement, ensuring each channel supports a unified customer journey.
• Messaging and positioning: Partner with product marketing and brand to translate positioning and campaign frameworks into channel-ready messaging and creative briefs.
• Calendar and resource management: Own the campaign calendar, dependencies, and cross-team resourcing, and manage timelines across multiple concurrent launches.
• Measurement and optimization: Define measurement frameworks, track funnel and pipeline contribution, and use performance insights to refine future campaigns.
• Stakeholder partnership: Serve as the operational partner to functional marketing teams and product teams, aligning priorities and surfacing trade-offs to leadership.
• Process and tooling: Establish standardized campaign playbooks, templates, and governance, and help integrate AI-enabled tooling into planning and activation workflows.
• Vendor and agency management : Manage external partners, budgets, and deliverables to quality and cost targets.
• Team leadership : Lead, coach, and develop campaign managers and specialists, building a high-performing team.

Required Qualifications

• 15+ years of progressive experience in B2B marketing at the director or senior manager level with experience marketing across the buyer journey from awareness to advocacy.
• Proven track record building marketing strategies and translating those strategies it into an executable, measurable campaign framework. You can articulate the "why" behind your strategy and track progress against clear metrics.
• Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization. You are comfortable with Salesforce, marketing automation, multi-touch attribution, and analytics tools. You let data guide decisions.
• Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats: long-form thought leadership, case studies, email, web copy, and more. You have strong editorial judgment and an eye for quality.
• Experience in B2B, professional services, or financial services (tax, accounting, audit). You understand buyer complexity, longer sales cycles, and how professionals make decisions.
• Ability to balance strategy with execution. You are comfortable moving between 30,000-foot roadmap planning and rolling up your sleeves to help execute campaigns. You thrive at both.
• Strong interpersonal and communication skills. You can influence cross-functional teams, build alignment on strategy, and navigate organizational dynamics with tact and clarity.

Preferred Qualifications

• Experience with demand generation, ABM (account-based marketing), customer advocacy programs, or building functions from the ground up.

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What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutio