Director, Audit Campaign Strategy & Activation

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Headspace app

Two mental health days off

Tuition reimbursement

401k with company match

Vacation & holidays

Job summary

Thomson Reuters seeks an experienced Director of Audit Campaign Planning & Activation to lead planning and execution of integrated campaigns for the Audit product portfolio. You will translate strategy into campaigns that build awareness, generate demand, and drive pipeline in a mid-market segment.

You will own the campaign calendar end-to-end, manage a team, and collaborate with product marketing, brand, and sales enablement.

Qualifications

• 15+ years in B2B marketing at director/senior manager level.
• Proven track record turning strategy into executable, measurable campaigns.
• Articulate rationale behind strategy and track progress with metrics.
• Analytical mindset with measurement, performance analysis, and optimization experience.
• Experience with Salesforce, marketing automation, multi-touch attribution, and analytics tools.
• Let data guide decisions.
• Excellent writer/editor for diverse formats (long-form, email, web).
• Strong editorial judgment.
• Experience in B2B, professional services, or financial services.
• Understand buyer complexity and longer sales cycles.
• Balance strategy with day-to-day execution.
• Capable of high-level roadmap work and hands-on execution.
• Strong interpersonal and communication skills.
• Influence cross-functional teams with tact and clarity.

Responsibilities

• Develop integrated campaign plans aligned with annual marketing priorities.
• Lead multi-channel activation including demand gen, ABM, digital, events, email, content, and enablement.
• Partner with product marketing and brand to translate positioning into channel-ready messaging and briefs.
• Own campaign calendar, dependencies, and cross-team resourcing; manage timelines.
• Define measurement frameworks; track funnel and pipeline contribution; optimize campaigns.
• Collaborate with marketing and product teams; surface trade-offs to leadership.
• Establish standardized playbooks, templates, and governance; integrate AI tools.
• Manage external partners, budgets, and deliverables to targets.
• Lead, coach, and develop campaign managers and specialists.

Skills

Campaign planning

Data-driven decisions

Cross-functional leadership

Salesforce experience

Marketing automation

Analytics tools

Communication

Strategy to execution

Content development

Budget & vendor mgmt

Leadership

Tools

Salesforce

Job description

Thomson Reuters seeks an experienced Director of Audit Campaign Planning & Activation to lead planning and execution of integrated campaigns for the Audit product portfolio. You will translate strategy into campaigns that build awareness, generate demand, and drive pipeline in a mid-market segment.

You will own the campaign calendar end-to-end, manage a team, and collaborate with product marketing, brand, and sales enablement.