Director, Audit Campaign Strategy & Activation

Thomson Reuters; Ann Arbor (MI); Híbrido; USD 137.000 - 255.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid Work Model

Flexibility & Work-Life Balance

Career Development and Growth

Industry Competitive Benefits

Culture of inclusion

Descripción de la vacante

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio in the mid-market segment. The role owns the calendar from brief to launch, guiding a team of campaign professionals to drive awareness, demand, and pipeline.

You will shape comprehensive plans, align with business goals, and demonstrate data-driven decision making, collaboration, and strong communication

Formación

• 15+ years of progressive experience in B2B marketing at the director or senior manager level with experience marketing across the buyer journey from awareness to advocacy.
• Proven track record building marketing strategies and translating those strategies into an executable, measurable campaign framework.
• Analytical mindset with hands-on experience in measurement frameworks, campaign performance analysis, and optimization.
• Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats.
• Experience in B2B, professional services, or financial services (tax, accounting, audit).
• Ability to balance strategy with execution and roll up sleeves to execute campaigns.
• Strong interpersonal and communication skills to influence cross-functional teams.

Responsabilidades

• Campaign strategy and planning: Build integrated campaign plans aligned with the annual marketing plan and priorities.
• Activation across channels: Lead execution across demand generation, ABM, digital, events, email, content, and sales enablement.
• Messaging and positioning: Translate positioning into channel-ready messaging and creative briefs.
• Calendar and resource management: Own the campaign calendar, dependencies, and cross-team resourcing.
• Measurement and optimization: Define measurement frameworks and use data to refine future campaigns.
• Stakeholder partnership: Act as the operational partner to marketing and product teams.
• Process and tooling: Establish playbooks and governance, and integrate AI-enabled tooling.
• Vendor and agency management: Manage external partners against budgets and targets.
• Team leadership: Lead, coach, and develop campaign managers and specialists.

Conocimientos

Campaign strategy

Channel activation

Messaging & positioning

Calendar & resourcing

Measurement & optimization

Stakeholder partnership

Process & tooling

Vendor management

Team leadership

Herramientas

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Descripción del empleo

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Audit Campaign Planning & Activation to lead integrated marketing campaigns for the Audit product portfolio in the mid-market segment. The role owns the calendar from brief to launch, guiding a team of campaign professionals to drive awareness, demand, and pipeline.

You will shape comprehensive plans, align with business goals, and demonstrate data-driven decision making, collaboration, and strong communication