Director of Content Marketing: Demand Generation & Growth

USA018 Thomson Reuters Holdings Inc.; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid Work Model

Flex My Way

Career Development

Industry Benefits

Culture & Inclusion

Social Impact

Comprehensive Benefits

401k with match

Job summary

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Content Marketing to build and lead a comprehensive content strategy driving demand across the buyer journey. The role reports to the VP of Marketing and balances strategy with hands-on content creation.

You will establish pillars, editorial frameworks, and KPIs, coordinating with Demand Gen, Product Marketing, Sales Enablement, and Product teams to ensure content supports strategic priorities and ABM initiatives.

Qualifications

• 5+ years in content marketing at director or senior manager level.
• 2+ years leading content teams.
• Experience building and scaling content operations.
• Analytical mindset with measurement expertise.
• Proficiency with Salesforce and marketing automation.
• Excellent writing and editing across formats.
• Experience in B2B, financial services or professional services.

Responsibilities

• Own the strategic content roadmap aligned with demand generation goals.
• Define pillars, messaging frameworks, and the editorial calendar.
• Establish content KPIs and measurement framework including Salesforce and attribution.
• Report on impact to leadership and drive continuous improvement.
• Align content with channel strategy across email, paid, owned, earned media and advocacy.
• Own content delivery workflows.
• Align content with ABM and sales priorities and translate insights from win/loss.
• Partner with Product to convert features into narratives.
• Lead and develop a small 2–3 person content team and write/edit hands-on.

Skills

Content strategy

Editorial leadership

Data-driven marketing

Cross-functional collaboration

Writing and editing

Analytics

Tools

Salesforce

Marketing automation

Multi-touch attribution

Analytics tools

Job description

Thomson Reuters Tax, Audit and Accounting (TAAP) seeks an experienced Director of Content Marketing to build and lead a comprehensive content strategy driving demand across the buyer journey. The role reports to the VP of Marketing and balances strategy with hands-on content creation.

You will establish pillars, editorial frameworks, and KPIs, coordinating with Demand Gen, Product Marketing, Sales Enablement, and Product teams to ensure content supports strategic priorities and ABM initiatives.