Hybrid Director, Content Marketing - B2B Tax & Accounting

Thomson Reuters; Eagan (MN); Hybrid; USD 137,000 - 255,000; Full time

Benefits offered by this job

Hybrid work model

Flex My Way: work-life flexibility

Career development and growth programs

Competitive benefits package

Two company-wide Mental Health Days

Tuition reimbursement

Employee stock purchase plan

Job summary

Thomson Reuters is seeking a Director of Content Marketing in the TAAP segment to shape a comprehensive, data-driven content strategy that spans awareness to advocacy. You will lead a high-performing team, own the editorial framework, and partner with Sales, Product, and Demand Gen to drive demand generation and revenue impact.

You will write, edit, and produce content across formats, while guiding measurement, attribution, and channel mix.

Qualifications

• 5+ years in content marketing at director or senior manager level
• Proven track record turning strategy into measurable editorial roadmaps
• Analytical mindset with experience in measurement & optimization
• Excellent writer and editor across long-form leadership content, case studies, email, web copy
• Experience in B2B, professional services, or financial services
• Ability to balance strategic roadmap with hands-on content production
• Strong interpersonal skills to influence cross-functional teams

Responsibilities

• Own the strategic content roadmap aligned with demand gen goals
• Establish content KPIs across the funnel and report impact to leadership
• Define channel strategy with marketing, product, and sales leads
• Align content with ABM and sales priorities; translate insights into content
• Lead and develop a small team of 2–3 content managers and producers
• Build cross-functional alignment with Demand Gen, Product Marketing, Sales Enablement, and Product Leaders

Skills

Content marketing leadership

Editorial strategy

Measurement frameworks

Content writing/editing

B2B/financial services knowledge

Strategic-execution balance

Cross-functional collaboration

Tools

Salesforce

Multi-touch attribution

Analytics tools

Marketing automation

Job description

Thomson Reuters is seeking a Director of Content Marketing in the TAAP segment to shape a comprehensive, data-driven content strategy that spans awareness to advocacy. You will lead a high-performing team, own the editorial framework, and partner with Sales, Product, and Demand Gen to drive demand generation and revenue impact.

You will write, edit, and produce content across formats, while guiding measurement, attribution, and channel mix.