Director of Audience Strategy & Planning

Doceree Inc.; Short Hills (NJ); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Competitive salary package

Performance based bonuses

Flexible working hours

Health care benefits

401K + 4% Matching

Job summary

Doceree is seeking a Director-level Product Manager to own the Audience Builder & Planner pillar. You will shape the system of record for discovering, sizing, and planning HCP and patient audiences, partnering with Data Science, Identity, Design, Sales, and Customer Success to deliver measurable impact for pharma clients.

You will lead strategy, roadmap, and execution, translating complex identity and taxonomy requirements into intuitive planning experiences while ensuring privacy compliance and

Qualifications

• 5–8+ years in product management for data or audience platforms (DMP/CDP/DSP).
• Hands-on audience segmentation, identity resolution, and planning/forecasting.
• Strong knowledge of programmatic advertising ecosystems and data-driven products.
• Able to engage across technical, commercial and client-facing conversations.
• Excellent communication and executive presentation skills; cross-functional influence.
• Willingness to travel for client meetings and global collaboration.
• Experience in healthcare, pharma, AdTech, MarTech or regulated industries.
• Familiarity with identity graphs, data clean rooms, HCP/NPI or claims/EHR data.
• Experience building audience planning platforms with customer impact.
• Understanding of privacy-safe data collaboration and healthcare compliance.

Responsibilities

• Own end-to-end product strategy for the Audience Builder & Planner module.
• Define and maintain the roadmap for audience creation, segmentation, taxonomy, and media planning.
• Conduct competitive analysis across DSP, DMP, and CDP platforms.
• Present roadmap and strategy to executives and key pharma clients.
• Drive lifecycle management for audience building, cohort creation, and forecasting.
• Create PRDs, user stories, and specs for planning tools.
• Lead weekly release cadences with Engineering and Data Science.
• Collaborate with Design on intuitive audience creation experiences.
• Partner with Identity/Data Engineering on onboarding, matching, and privacy.
• Support strategic client conversations on audience strategy and planning.
• Collaborate across US, UK, and India teams on product direction.

Skills

Audience platforms

Audience segmentation

Identity resolution

Media planning

Programmatic advertising

Cross-functional collaboration

Executive communication

Travel readiness

Healthcare/regulatory domain

Privacy/compliance

AI/ML segmentation

Ownership mindset

Job description

Doceree is seeking a Director-level Product Manager to own the Audience Builder & Planner pillar. You will shape the system of record for discovering, sizing, and planning HCP and patient audiences, partnering with Data Science, Identity, Design, Sales, and Customer Success to deliver measurable impact for pharma clients.

You will lead strategy, roadmap, and execution, translating complex identity and taxonomy requirements into intuitive planning experiences while ensuring privacy compliance and