Executive Director, Business Analytics

Interpublic; New York (NY); Hybrid; USD 150,000 - 250,000; Full time

Job summary

OMD in New York seeks an Executive Director, Business Analytics to set vision and lead bleeding-edge marketing sciences for client portfolios. You will define data strategies, drive integration of 1st/2nd/3rd party data, and advise executives on opportunities and ROI.

You will mentor teams, shape audience solutions with cross-functional groups, and contribute POVs to grow DTA offerings while tracking industry trends and emerging ad tech.

Qualifications

• University degree and 13+ years in data and analytics within advertising/consulting.
• Knowledge of agency-side media planning and execution is desirable but not required.

Responsibilities

• Set the vision, strategy and roadmap to deliver advanced marketing sciences for a portfolio of clients.
• Define and execute the data strategy, leveraging 1st/2nd/3rd party data with integration and augmentation.
• Lead client relationships with strategic advisory on data analytics opportunities and ROI.
• Provide thought leadership on analytics, research, measurement, and ad-technology methods.
• Develop audience solutions with Planning and Investment teams and mentor direct reports.
• Help grow offerings by contributing POVs and sharing knowledge across teams.
• Stay ahead of industry trends and new data sources impacting marketing.

Skills

Marketing analytics knowledge

Integrated marketing experience

Audience-based marketing

Data-driven advertising

Leadership ability

Client relationship management

Communication skills

Training and coaching

Adaptable to ambiguity

Emerging ad tech interest

Education

University degree and 13+ years of data analytics experience

Job description

## Executive Director, Business AnalyticsApply: Hybrid: New York, New York, United States of America: Full time: Posted Yesterday: R17290**Agency:**Omd **Job Function:**Data and Analytics **Job Subfunction:**Data Science and Analytics**Job Description:**# Executive Director, Business AnalyticsThe Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.## ResponsibilitiesExternal facing responsibilities:* Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.* Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.* Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.* Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.* Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.* Develop best in class audience solutions, in collaboration with Planning and Investment teams.* Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.* Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).* Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.* Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills. Internal facing responsibilities:· Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.· Recruit new talent.· Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.· Build the pipeline and be responsible for the revenue goals of Marketing Sciences.* Actively help to develop and grow DTA offerings by contributing to POVs and exchanging knowledge with colleagues at OM* Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.## Required Skills* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.* Expertise in audience-based marketing and data-driven advertising* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.* Proven leadership ability and strong, impactful client relationship experience* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)* Comfortable working in ambiguous situations* Passionate about driving change by adopting emerging technologies in the advertising space## Education and Experience* A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting* Knowledge of agency-side media campaign planning and execution process is desirable, but not required$150,000 - $250,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.* Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.