Director, Audience & Data Strategy

Omnicom Media; Atlanta (GA); On-site; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in Atlanta seeks a Director, Audience Analytics to lead the development and implementation of audience strategy and insights for client outcomes. You will own the audience process end-to-end, collaborating with internal teams and clients to ensure insights drive marketing and media decisions.

The role requires 7+ years in audience strategy and proficiency with LiveRamp, DMPs/CDPs, and programmatic and social channels.

Qualifications

• 7+ years in audience strategy, data analytics, paid media or performance marketing.
• Expertise in audience segmentation, targeting and activation across programmatic and social channels.
• Experience with LiveRamp and marketing tech like DMPs/CDPs.
• Strong communication, presentation and interpersonal skills.
• Proven project and team management with client-facing experience.
• Analytical mindset focused on using data to drive performance.

Responsibilities

• Lead audience workstreams aligned with client goals and addressable strategies.
• Develop audience segmentation strategies in Interact stack and beyond.
• Translate insights into media planning, creative development and optimization.
• Collaborate with planning and activation teams for audience-centric campaigns.
• Monitor performance and provide real-time optimization recommendations with teams.
• Mentor junior team members and stay updated on industry trends.

Skills

Audience strategy

Data analytics

Paid media

Performance marketing

Programmatic

Social media

LiveRamp

DMPs

CDPs

Tools

LiveRamp

DMPs

CDPs

Job description

Position Overview

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands‑on‑keys in our audience tools to deliver on client objectives.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Strategy and Governance

Job Description

The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands‑on‑keys in our audience tools to deliver on client objectives.

Responsibilities

Audience Analytics & Performance Strategy

• Lead the development of audience workstreams that inform addressable strategies aligned with client goals.
• Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development.
• Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.
• Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.

Performance Campaign Planning & Execution

• Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.
• Work with activation teams to ensure effective audience targeting across addressable platforms.
• Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.
• Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.

Client Relationship & Management

• Serve as a key point of contact for client stakeholders, building strong relationships.
• Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience‑centric strategies on performance metrics.
• Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.
• Proactively identify client needs and opportunities to enhance audience analytics and drive business growth.

Team Leadership & Mentorship

• Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.
• Oversee project execution, ensuring timely delivery and adherence to quality standards for performance driven campaigns.
• Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.
• Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.

Required Skills & Experience

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing
• Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.
• Must have experience on LiveRamp.
• Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage projects and lead teams.
• Strong client management skills.
• Analytical and problem‑solving skills, with a focus on using data to drive performance improvements.

$150,000-175,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

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$150,000-175,000