Associate Director, Audience Analytics

Interpublic; New York (NY); Hybrid; USD 117,000 - 143,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Audience Analytics in New York, hybrid role. You will drive audience strategies, data integration, and activation across media channels, partnering with cross-functional teams and clients to deliver data-driven outcomes.

The role emphasizes leveraging proprietary data, building models, and delivering insights for paid, owned, and earned media. Strong BI, dashboard, and communication skills are required.

Qualifications

• Experience with automation and BI platforms in digital activation and programmatic environments.
• Clear POV on data tech (DMPs/CDPs) and marketing tech like DCM/IAS.
• Proficient in Tableau & SharePoint for dashboards.
• Strong client relationship, communication and presentation skills.

Responsibilities

• Develop client-specific audience strategies, tests, and activation across data sources.
• Lead data partnership discussions and support first-party data implementations.
• Oversee day-to-day client workflows for audience analytics and reporting (MMM/MTA).
• Collaborate across teams for data governance, privacy, and activation.
• Present profiling results with actionable media recommendations.

Skills

Automation

BI platforms

Digital activation

Programmatic

DMPs/CDPs

Digital marketing tech

Tableau

SharePoint

Communication

Tools

Tableau

SharePoint

DCM

IAS

Job description

## Associate Director, Audience AnalyticsApply: Hybrid: New York, New York, United States of America: Full time: Posted Yesterday: R14381**Agency:**Omnicom Media **Job Function:**Data and Analytics **Job Subfunction:**Data Strategy and Governance**Job Description:**The Associate Director, Audience Analytics, will act as a day-to-day point of contact on specific client teams focusing on developing robust data informed solutions to the client in collaborations with Client Solutions, Comms Strategy, Comms Design and Partnership teams and make sure addressable audience strategy is developed and executed across all media channels to reach the highest value audiences. The Associate Director, Audience Analytics is a digital native and an expert in leveraging agency’s proprietary data and platforms and play a pivotal role in accelerating client’s audience centric and data driven efforts. To be successful in this role, the person needs to be eager to learn and leverage emerging tech and data solutions, uncovering the insights and have an entrepreneur mentality to bring and develop new ideas and solutions to the team. This is a client facing role and the person will work closely with client to help connect client’s MarTech and AdTech solutions to provide consultancies across paid, owned and earned media ecosystem and develop the foundation for client’s addressable media approach. **Responsibilities** * Development of client-specific diversified audience strategies, test frameworks, orchestration and activation across 3P / 1P data sources* Lead partnership discussions with data providers as it relates to joint business plans and support client data stack implementation for first party data, lookalike model creation, etc.* Manage the outputs of day-to-day requirements and workflow of the client as it relates to Audience Analytics and working in partnership with cross-functional teams for planning, activation and reporting for MMM / MTA measurement* Ability to work with multiple client stakeholders across brand, digital strategy, data governance and privacy teams* Responsible for presentation of patient profiling, with support from your team, with focus on recommendations and actionable insights for media activations* Keep client apprised of emerging data capabilities, modelling methodologies and measurement. Provide research vendor POVs, selection and RFPs, as appropriate* Responsible for the best practice application of analytics approach, audience strategy creation and activation* Proactively collaborate internally across Initiative crafts to ensure a data driven approach to Strategy, Communications Design and Partnerships.**Required Skills and Experience** * Strong experience with automation, business intelligence platforms, digital activation, programmatic, DMPs. CDPs and be able to articulate a clear POV against each* Strong knowledge of digital marketing technologies, including DCM, Google Analytics, IAS, etc.* Knowledge of Tableau & SharePoint or any other dashboard & data visualization tools* Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)* Ability to delegate and oversee direct reports* Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors* Excellent written, verbal communication and presentation skills* Strong time-management and organizational skills* Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)* Proven problem solving ability* Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure**Desired Skills and Experience** * 7+ years industry experience* 5+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)* Experience with Pharma industry tools a plus: Syndicated data from Crossix, Swoop, IQVIA, Symphony Health, Crossix Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos)* Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience* Excellent communication, organizational, and interpersonal Employment Transparency It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position, please email [e-mail]. *Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.*Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice**For US Job Seekers:***It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.*130,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*